Marketing Brand Manager - Resort

The Opportunity
Do you feel most at home somewhere between a mountain trail and a lake sunset? Does a weekend packed with outdoor adventure, local shops and a worn‑in tee sound like your kind of life? Can you spot what makes a resort town feel like a community and translate that into a brand?

We're looking for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role is one of two brand managers on the resort division at Lakeshirts and this particular brand manager is responsible for elevating our brand presence across both destination and outdoor lifestyle markets for Blue84 Resort, Zephyr Resort, Aksels, and Altered Latitudes.

You’ll collaborate closely with Sales, Product, Creative Directors and retail partners to ensure our brands show up clearly, creatively and competitively through email campaigns, catalogs, photo assets, partner communications and tailored go‑to‑market strategies.

This role blends brand strategy with hands‑on execution, offering the opportunity to shape how resort communities experience and connect with our brands. This is an onsite role based in Detroit Lakes, MN. Schedule: Monday‑Friday, 8am‑5pm.

Essential Job Functions

Own and evolve the brand strategy, voice and positioning for assigned resort brands.

Develop seasonal and campaign‑level marketing plans, identifying opportunities to differentiate and elevate each resort brand.

Lead resort catalogs and flier production end‑to‑end, managing timelines, content direction, messaging and cross‑functional approvals.

Define storytelling, content direction and messaging to ensure our materials resonate within the resort marketplace for each distinctive brand.

Partner with Sales to understand growth opportunities, prioritize requests and ensure marketing tools align with business goals.

Review and prioritize incoming marketing requests through established workflows (e.g., Monday.com), ensuring clarity and alignment.

Explore emerging AI tools to strengthen content creation, campaign planning, email performance and brand storytelling.

Collaborate on and help define in‑store branded environments and retail marketing support.

Collaborate with the broader marketing team on major resort‑related trade show presence and materials; serve as a strategic partner (no direct trade‑show oversight).

Build and manage customer email communications and an effective campaign cadence, primarily B2B via Mailchimp, with support for D2C brands (often in Klaviyo).

Develop clear, on‑brand external communications for respective brands, including acquisition and company announcements, partner and association messaging, and presentation/PowerPoint support as needed.

Help define how we measure effectiveness of catalogs and marketing initiatives within the resort channel.

Manage submission and approval processes with third‑party licensors when appropriate (currently supporting Warner Brothers licensing), ensuring compliance with brand guidelines before launch.

Work closely with Creative Directors to ensure visual execution aligns with brand strategy while respecting product design ownership.

Align and manage social media to service overall go‑to‑market plans where applicable.

Align events or onsite activations to service overall go‑to‑market plans; partner on developing and evolving onsite activations and experiential marketing opportunities; help define execution standards and success metrics.

This role does not design products, manage SKU setup or inventory processes, directly manage trade‑shows, or focus solely as a production‑level project manager.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

6–8+ years of experience in brand management, marketing strategy, sales enablement, or related field.

Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred.

Experience with email marketing platforms and campaign management is highly desirable.

Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences.

Ability to think strategically while executing tactically.

Highly organized and comfortable managing multiple timelines simultaneously.

Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com).

Clear and confident communicator, both written and verbal.

Collaborative leader who can influence without direct authority.

Self‑motivated, proactive, adaptable multitasker who thrives in a fast‑paced environment.

Strong cultural contributor who embraces and enhances our unique company culture.

Willingness to travel occasionally for events, activations or industry engagements.

Must love dogs.

Benefits

Competitive salary: $75,000–$95,000 annually depending on experience, with flexibility for exceptional experience and an optional daily payment structure.

Health, life, dental, vision, short‑term/long‑term disability and critical illness & accident coverage; benefits begin the first of the month following 60 days of full‑time employment.

Paid time off: up to 22 days during the first year.

Profit sharing tied to company profitability.

401(k) retirement plan with company match.

Onsite perks: subsidized cafeteria with hot breakfast, lunch and snacks.

Dog‑friendly workplace; employees may bring their dogs to work.

Relaxed dress code: comfortable attire encouraged.

Additional Requirements
Cognitive or mental requirements: ability to see, hear, read, write, adapt, analyze, assess, calculate, make decisions, remain dependable, judge, follow direction, handle multiple priorities, reason.

Physical demands: continuous sitting; occasionally lift, stand, walk, carry, push, pull, climb, balance, bend, twist, crawl, reach for items under 10 lbs, 10–50 lbs, or over 50 lbs; and reach above shoulder height.

NOTE: This job description is not intended to be all‑inclusive and should not be considered a contract or guarantee of employment. Employee may perform other related duties as needed. Minnesota is an Employment‑At‑Will state and does not specify a length of employment.

#J-18808-Ljbffr