Associate Director of Paid Media & Growth Strategy

Requirements

You bring 6+ years of experience in paid media, digital advertising, or growth marketing, with experience leading teams, mentoring strategists, or acting as a senior point of guidance. Experience within the music or entertainment industry is strongly preferred

You understand how paid media supports artists across the full funnel, from discovery and momentum to sustained fandom and conversion, and how success is measured differently across releases, tours, and long-term artist development

You have a deep understanding of the paid media ecosystem across platforms such as Meta, TikTok, Google/YouTube, Snapchat, and emerging channels, and stay current on platform changes, new ad formats, and evolving best practices

You are comfortable navigating attribution challenges and measurement limitations, and think beyond surface-level metrics. You understand how paid media contributes to broader outcomes, including organic growth, earned media, and long-term brand and artist equity

You thrive in fast-paced, release-driven environments and are comfortable making decisions under pressure, particularly during high-stakes moments like major releases, viral moments, or shifting timelines

You can translate complex strategy into clear, actionable guidance for a wide range of stakeholders, including artists, managers, label teams, and cross-functional partners

You’re curious about what’s next in music marketing: from creator and UGC strategies to new formats, emerging platforms, and evolving creative and data capabilities, and you enjoy testing, learning, and sharing insights with others

What the job involves

The Orchard is seeking an Associate Director, Paid Media & Growth Strategy (US) to join our Global Paid Media & Growth Strategy team

This role will lead the Strategy vertical within the US team, playing a critical role in shaping and evolving the strategic vision, execution, and ongoing development of our Premium Services

The Associate Director will work closely with other Paid Media & Growth Strategists and Media Buyers, as well as labels, relationship managers, marketing strategists, among others, to create bespoke paid media plans that amplify our top releases and support artist and label goals, while also driving key business outcomes

This position reports directly to the Senior Director, Global Paid Media & Growth Strategy

Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click, including audience growth and long-term artist development

Lead end-to-end strategy for multiple releases, including high-priority, high-visibility releases, shaping bespoke, multi-channel plans that combine digital advertising with non-traditional formats such as creator and UGC programs, OOH, experiential moments, and data capture initiatives

Partner closely with the Senior Director, Global Paid Media & Growth Strategy, to evolve how Premium Services operate, helping balance scalability with high-touch, custom strategies for top-tier artists

Oversee the day-to-day flow of work within the Strategy vertical, including prioritization, resource planning, and coordination during peak release periods

Work alongside media buying and strategists within the Paid Media & Growth Strategy team to identify opportunities for testing and experimentation, explore new platform capabilities and formats, and turn learnings into practical guidance that keeps the team innovative and competitive

Serve as a trusted point of escalation and strategic partner for internal teams, relationship managers, and label partners, helping navigate complex decisions and guide high-stakes campaigns

Support the growth of strategists through mentorship and hands‑on guidance, encouraging stronger strategic thinking and more proactive approaches to driving artist and business outcomes

Collaborate closely with Audience Development, Marketing Strategy, D2C, Commerce, Relationship Management, and other cross‑functional teams to ensure Paid Media & Growth Strategy is integrated, aligned, and amplifying broader marketing efforts, and drive more efficient business outcomes

Contribute to ad hoc strategic needs across the team, including reporting, pitches, brainstorms, presentations, and the development of case studies, benchmarks, and best practices that help elevate the quality, consistency, and impact of our work

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