Marketing Manager

Shape the Future of Health Innovation
Full-Time | Senior Individual Contributor | Reports to Executive Leadership

We are partnering with a stealth‑stage, high‑growth organization in the health innovation sector to hire a talented Manager / Senior Manager, B2B GTM & Revenue Marketing. Our client is preparing for a significant product launch and is looking for a strategic, hands‑on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth. This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast‑growing environment.

The Role
You will work closely with senior leadership to manage end‑to‑end go‑to‑market programs across pre‑launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.

Key Responsibilities

Execute GTM programs for an upcoming product launch

Translate strategy into campaigns, workflows, buyer journeys, and execution milestones

Build and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboards

Develop compelling product marketing assets such as positioning, core messaging, FAQs, one‑pagers, and pitch decks

Create sales enablement tools that help convert interest into meetings and opportunities

Lead demand generation efforts including nurture flows, ABM programs, webinars, and event follow‑up

Partner with leadership and agencies across paid, earned, and owned channels to align on pipeline goals

About You

7–10+ years in B2B GTM marketing, demand generation, product marketing, or revenue marketing

Strong hands‑on experience with HubSpot (workflows, segmentation, scoring, reporting)

Proven ability to market complex, high‑consideration, or multi‑stakeholder B2B offerings

Excellent project management and communication skills

Comfortable operating autonomously within a fast‑paced, agile environment

Bonus: experience in healthcare, life sciences, data/insights, membership‑based businesses, events, or workspace companies

Why This Opportunity Stands Out

High‑impact ownership of a major product launch

Close collaboration with senior leadership

Ability to shape and build the GTM infrastructure

Mission‑aligned organization focused on innovation and meaningful impact

Hybrid – Manhattan, NYC (Mon‑Thurs onsite, Fri WFH)

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