Consumer and Market Insights

Title: Consumer and Market Insights
Location: Hybrid Chicago, IL

Must send

full linkedin

3 verifiable references

Must have:

Global Brand experience

•

Bachelor's degree in marketing, psychology, marketing

research or related field required. While not mandatory, an MBA or a master's degree can be advantageous

•

Strong knowledge of data and statistical concepts; ability to synthesize multiple data sources (primary research, syndicated, behavioral data)

•

Proficient in survey development and managing research across both quantitative and qualitative methods.

experience support the Commercial Analytics

The role will focus on executing high-impact research

initiatives and delivering insights that inform decision-making, create better guest experiences, and drive innovation. The contractor is expected to quickly integrate into ongoing workstreams.

You will support a Commercial Analytics team that is highly collaborative and passionate about our portfolio of brands and loyalty program. You will also work collaboratively with cross-functional partners such as Brands, Marketing, World of Hyatt, Sales, Digital and Operations.

POSITION RESPONSIBILITIES:

• Ability to onboard quickly (within 2-4 weeks) and take ownership of active research workstreams alongside an additional Consumer & Market

Insights team member.

• Translate business questions into clear research plans and methodologies

•

Manage priority initiatives related to:

o

Global brand health tracking

o

Guest experience analysis (post-stay survey)

o

World of Hyatt loyalty program and member insights

o

Macro trends and forecasting

o

Ad-hoc research to inform direction for specific business initiatives

•

Synthesize multiple data sources (custom/primary research, syndicated, behavioral/transactional data) into cohesive narratives.

•

Represent the voice of our consumers, guests and members to enable data-driven decision making across the business.

•

Develop executive-ready presentations and readouts.

•

Work consultatively and collaboratively with key business partners (e.g., Brands, Marketing, World of Hyatt, and Operations).

•

Manage external research suppliers (briefing/direction, timelines, deliverables, quality control).

EXPERIENCE AND QUALIFICATIONS:

•

3+ years of hands-on custom consumer research and

insights experience, preferably on the supplier side or a combination of supplier-side and client-side experience; experience within travel or hospitality industry is a plus.

•

Proven ability to balance multiple stakeholders and priorities

•

Advanced proficiency in PowerPoint (visual storytelling) and Excel (data analysis)

•

Familiarity with Tableau or similar BI tools is preferred.

•

Proficient in planning and project management

•

Strong work ethic; self-directed and self-motivated with a developed curiosity and drive for results

•

Excellent verbal and written communication skills as well as interpersonal and influencing skills; ability to articulate strategic implications with clarity and persuasiveness in an audience-appropriate manner

EDUCATION:

Bachelors degree required, Masters preferred