Consumer and Market Insights
Expert In Recruitment Solutions · Des Plaines, IL, USA ·
- Job type:
- Contract
Title: Consumer and Market Insights
Location: Hybrid Chicago, IL
Must send
full linkedin
3 verifiable references
Must have:
Global Brand experience
•
Bachelor's degree in marketing, psychology, marketing
research or related field required. While not mandatory, an MBA or a master's degree can be advantageous
•
Strong knowledge of data and statistical concepts; ability to synthesize multiple data sources (primary research, syndicated, behavioral data)
•
Proficient in survey development and managing research across both quantitative and qualitative methods.
experience support the Commercial Analytics
The role will focus on executing high-impact research
initiatives and delivering insights that inform decision-making, create better guest experiences, and drive innovation. The contractor is expected to quickly integrate into ongoing workstreams.
You will support a Commercial Analytics team that is highly collaborative and passionate about our portfolio of brands and loyalty program. You will also work collaboratively with cross-functional partners such as Brands, Marketing, World of Hyatt, Sales, Digital and Operations.
POSITION RESPONSIBILITIES:
• Ability to onboard quickly (within 2-4 weeks) and take ownership of active research workstreams alongside an additional Consumer & Market
Insights team member.
• Translate business questions into clear research plans and methodologies
•
Manage priority initiatives related to:
o
Global brand health tracking
o
Guest experience analysis (post-stay survey)
o
World of Hyatt loyalty program and member insights
o
Macro trends and forecasting
o
Ad-hoc research to inform direction for specific business initiatives
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Synthesize multiple data sources (custom/primary research, syndicated, behavioral/transactional data) into cohesive narratives.
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Represent the voice of our consumers, guests and members to enable data-driven decision making across the business.
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Develop executive-ready presentations and readouts.
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Work consultatively and collaboratively with key business partners (e.g., Brands, Marketing, World of Hyatt, and Operations).
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Manage external research suppliers (briefing/direction, timelines, deliverables, quality control).
EXPERIENCE AND QUALIFICATIONS:
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3+ years of hands-on custom consumer research and
insights experience, preferably on the supplier side or a combination of supplier-side and client-side experience; experience within travel or hospitality industry is a plus.
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Proven ability to balance multiple stakeholders and priorities
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Advanced proficiency in PowerPoint (visual storytelling) and Excel (data analysis)
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Familiarity with Tableau or similar BI tools is preferred.
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Proficient in planning and project management
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Strong work ethic; self-directed and self-motivated with a developed curiosity and drive for results
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Excellent verbal and written communication skills as well as interpersonal and influencing skills; ability to articulate strategic implications with clarity and persuasiveness in an audience-appropriate manner
EDUCATION:
Bachelors degree required, Masters preferred