Creative Content and Social Media Manager

TOASTIQUE -

The Creative Content Creator and Social Media Manager will lead the strategy, planning, creation, and execution of Toastique’s social media content across corporate channels while supporting franchise locations with social best practices and localized content opportunities.This role requires someone who understands social-first storytelling, has a strong eye for visual content, can capture and edit compelling short-form video, and knows how to turn brand moments into engaging digital campaigns. The ideal candidate is equal parts strategist, creator, trend forecaster, and brand storyteller.

Creative Content and Social Media Manager will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and dependent on content/photoshoot locations.

Responsibilities:
Content Capture and Editing
Shoot and edit short form video daily for Reels, TikTok, and YouTube Shorts, including product features, behind-the-scenes moments, trend-driven content, and product + team storytelling

Capture high-quality photography and lifestyle stills for use across social, web, email, and franchise toolkits

Produce polished on brand edits on a fast turnaround against the content calendar

Social Media Strategy and Management

Manage the day-to-day posting and publishing of content across Instagram, TikTok, Facebook, YouTube, and LinkedIn

Write engaging captions with strong hooks, clear calls-to-action, and platform-appropriate tone

Ensure that all content follows the brand guidelines and maintains a consistent voice and visual identity

Assist in maintaining organized workflows for scheduled posts and content preparation

Develop and execute Toastique’s social media strategy across:
Instagram

TikTok

Facebook

LinkedIn

Emerging platforms as relevant

Build monthly content calendars aligned with:
Seasonal campaigns

Product launches

Franchise initiatives

Brand partnerships

Promotions and activations

Monitor platform trends and recommend opportunities for growth

Manage posting schedules and publishing cadence

Content Creation and Video Editing
Create high-quality short form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts

Edit videos using tools such as CapCut

Design engaging carousel posts, story graphics, and branded visual assets using Canva or similar design tools

Ensure all creative output aligns with the brands aesthetic and visual standards

Contribute to monthly content planning with influencer and community highlights

Franchise Support
Provide social media guidance and content support to franchisees

Develop social toolkits for local store marketing

Identify user-generated content opportunities

Help elevate underperforming markets through localized social strategies

Qualifications
3+ years experience creating and managing organic social campaigns on Meta (Instagram & Facebook), TikTok, and YouTube, with a portfolio of short form videos you have personally shot and edited

Strong portfolio showcasing:
Short-form video

Photography

Social campaign execution

Proven experience in either CapCut, DaVinci, Adobe Creative Suite, or equivalent editing tools

Deep understanding of:
Instagram Reels

TikTok trends

Platform algorithms

Social analytics

Experience in food, beverage, hospitality, wellness, or lifestyle brands preferred

Excellent copywriting and storytelling skills

Familiar with social media management tools to streamline processes and enhance efficiency

Ability to work independently in a fast-paced environment

Willingness to travel for content capture and store visits

Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape

Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)