Paid Media Strategist

Paid Media Strategist
Floor Coverings International (FCI) is a fast-growing, national flooring brand built around an in-home, consultative sales model. Rather than asking customers to shop in a showroom, we bring flooring options directly to their homes, helping them make confident decisions in their own space. The corporate team partners with our 300+ franchise owners across North America, providing the marketing, technology, training, and operational support they need to grow their businesses and serve their local markets. We are seeking a strategic and data-driven Paid Media Strategist to create and own our brand's paid media strategy and drive real business growth. In this role, you'll shape how paid media performs at scale, partnering with agency teams, setting clear performance expectations, and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B, you'll play a visible, high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.

What You'll Do:

Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth

Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video

Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks

Identify gaps in media coverage, audience, or channel mix based on performance and market trends

Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives

Increase digital lead generation results year over year using the latest resources, channels, and strategies

Design and execute pilot campaigns that improve ROI and ROAS

Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI

The Ideal Candidate:

Thrives in a fast-paced, high-growth environment and adapts quickly as priorities evolve

Measures success by pipeline impact and revenue contribution, not impressions or vanity metrics

Brings curiosity and a test-and-learn mindset to platforms, channels, and strategy

Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions

Identifies performance gaps and owns solutions from strategy through execution

Thinks ahead, building scalable frameworks and repeatable approaches

Collaborates effectively across brand, field marketing, analytics, and creative teams

Brings a builder's mindset, documenting best practices and playbooks as programs scale

Demonstrates leadership and coaching skills, with the ability to mentor peers and contribute to a high-performing team

The Ideal Background:

Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email

Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms

Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units

Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau

Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results

Compensation & Benefits:

On-site role at Floor Coverings International's Corporate Headquarters in Peachtree Corners, GA

Competitive base salary plus a generous bonus structure

15 days of PTO plus company-observed paid holidays

401(k) with employer contribution

100% company-paid healthcare premiums

Compensation: $105,000.00 - $150,000.00 per year

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