Marketing Manager

Excelsior Communities - Excelsior Communities is a rapidly growing property management and real estate company headquartered in Rochester, built on a multi‑generational legacy of renovating, operating, and improving apartment communities. Over the past decade, the company has experienced significant growth and continues to expand its portfolio, team, and market presence through a hands‑on, entrepreneurial approach to real estate and community management. From repositioning apartment communities to revitalizing historic properties, Excelsior is focused on creating high‑quality living environments while building a company positioned for long‑term growth. At Excelsior Communities, employees have the opportunity to be part of a company that is actively evolving and scaling. We are looking for individuals who want more than just a traditional role — people who are excited to contribute ideas, make an impact, and grow alongside the business. Our culture emphasizes collaboration, accountability, innovation, and professional development, creating an environment where motivated team members can take on meaningful responsibility and help shape the future of the company. We are seeking a creative and detail‑oriented

Marketing Manager

to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads.

Key Responsibilities

Manage and strengthen the company’s brand presence across social media, websites, Google Business Profile, property listings, advertising, print materials, and internal communications.

Create and oversee engaging photo, video, graphic, and written content for digital platforms, campaigns, newsletters, events, resident communications, and promotional materials.

Lead social media management, online engagement, review responses, reputation monitoring, and listing accuracy across company and property accounts.

Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead generation, and marketing effectiveness.

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property‑specific promotional plans.

Support property teams with marketing needs, events, signage, resident engagement, branded materials, content creation, and special projects.

Coordinate branded apparel, onboarding materials, promotional merchandise, and property‑specific marketing materials.

Collaborate with management, property teams, and vendors to execute marketing campaigns, creative initiatives, and company culture efforts.

Requirements

Graduate degree in marketing, communications, business, or related field

3+ years of experience in social media marketing

1+ years of experience with Adobe Suite

Strong communication and interpersonal skills

Ability to effectively manage multiple projects at a time

Self‑motivated and able to work independently with minimal supervision

Working knowledge of SEO and Google Analytics

Experience in the real estate industry preferred

Benefits

401(k)

Dental insurance

Employee discount

Health insurance

Paid time off

Vision insurance

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