Marketing Director - Demand Generation (Financial Services industry)

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Director of Demand Generation – Financial Services Growth & Pipeline Marketing

Location: Manhattan, NY – Onsite 3 Days per Week

Salary: $190,000–$225,000

Must have the following:

Demand generation ownership, pipeline growth, funnel optimization, attribution modeling, conversion optimization, paid media, SEO/SEM, email marketing, marketing automation (Marketo/HubSpot), financial services marketing, growth marketing, acquisition strategy, performance analytics

Responsibilities

:

Demand Generation & Pipeline Growth

Build and scale a modern, data-driven demand generation engine focused on measurable pipeline and revenue impact

Develop and execute integrated multi-channel acquisition programs across paid media, email, SEO/SEM, partnerships, digital campaigns, and marketing automation platforms

Own pipeline creation strategy from top-of-funnel acquisition through lead nurturing and conversion optimization

Drive measurable improvements in lead quality, funnel conversion, pipeline velocity, and marketing-attributed revenue

Design and execute scalable programs that generate qualified pipeline rather than awareness-only engagement metrics

Campaign Execution & Optimization

Personally execute and optimize campaigns across digital channels in a highly hands-on capacity

Continuously test audience segmentation, messaging, channel mix, and conversion strategies to improve performance

Build attribution frameworks and performance measurement models to evaluate marketing effectiveness

Analyze funnel performance and identify opportunities to improve acquisition efficiency and downstream conversion

Partner closely with marketing operations to maintain data integrity, reporting consistency, and campaign tracking accuracy

Sales & Business Alignment

Work directly with business development and leadership teams to align demand generation initiatives with growth priorities

Establish clear lead qualification standards, handoff processes, and pipeline accountability metrics

Drive alignment between marketing and sales to improve lead follow-up, conversion rates, and revenue outcomes

Collaborate with content and brand teams to activate thought leadership into measurable demand generation performance

Analytics & Performance Management

Own campaign reporting, dashboards, attribution analysis, and ROI measurement

Develop KPI frameworks focused on pipeline contribution, conversion rates, CAC efficiency, and revenue impact

Use data-driven insights to optimize programs and drive continuous performance improvements

Present performance insights and strategic recommendations to senior leadership stakeholders

Requirements

:

8–12 years of B2B marketing experience with at least 5+ years directly owning demand generation and pipeline growth functions

Proven experience building and scaling demand generation programs end-to-end, not simply supporting broader marketing initiatives

Strong background in financial services, wealth management, asset management, alternative investments, or related industries

Experience marketing to high-net-worth, advisor, institutional, or wealth channel audiences strongly preferred

Deep expertise in acquisition marketing, funnel optimization, attribution modeling, and conversion performance

Hands-on experience managing paid media, SEO/SEM, email marketing, lead nurturing, and digital acquisition campaigns

Strong experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, or similar tools

Demonstrated ability to drive measurable pipeline growth and marketing-attributed revenue outcomes

Strong analytical mindset with expertise in campaign reporting, performance measurement, and optimization

Ability to operate independently in a lean, execution-oriented environment

Strong cross-functional collaboration and stakeholder management skills

Ideal Candidate Profile

:

We are specifically seeking a true builder/operator with a modern growth marketing mindset. This is not a broad-based brand, communications, customer engagement, or lifecycle marketing leadership role.

The ideal candidate has personally:

Built demand generation engines from the ground up

Owned pipeline generation metrics and revenue accountability

Led acquisition-focused growth initiatives

Optimized funnel conversion and attribution frameworks

Executed hands-on campaigns while also shaping strategy

Candidates coming from integrated marketing, communications, thought leadership, customer engagement, or omnichannel marketing backgrounds without direct pipeline ownership will likely not be a fit.

Strongly Preferred Backgrounds

:

Ideal candidates may come from:

Alternative asset managers

Wealth management firms

Asset management platforms

High-growth RIAs

Financial services organizations building sophisticated wealth distribution channels

Demand generation, growth marketing, pipeline generation, revenue marketing, funnel optimization, attribution modeling, marketing automation, Marketo, HubSpot, Salesforce, financial services marketing, wealth management marketing, asset management marketing, alternative investments marketing, performance marketing, paid media, SEO SEM, digital acquisition, lead generation, conversion optimization, B2B demand generation, pipeline growth, revenue pipeline, campaign optimization, marketing analytics, lead nurturing, institutional marketing, high net worth marketing, acquisition strategy, ROI optimization, demand gen leadership