Director Of Search & Performance Marketing

Markinuity | Remote (Atlanta Metro / Chattanooga / Upstate SC Preferred)

Markinuity is a boutique digital marketing agency specializing in home service businesses — the garage door companies, screen installers, commercial door dealers, and trade contractors that need to dominate their local markets. We're not a 200-person agency. We're a tight, results-obsessed team that moves fast, works closely with clients, and actually cares about their growth.

We're looking for a Director of Search & Performance Marketing to come in, own the search function, and help us expand into paid advertising services we're not currently offering. This isn't a "manage the existing playbook" role. This is a "help us build the next chapter" role.

If you're a Local SEO expert who also knows paid media — Google Ads, LSAs, social ads — and you want the title, the autonomy, and the upside that comes with actually moving the needle, keep reading.

The Reality of This Role

This is not a Fortune 500 job. You won't have a $2M ad budget to play with on day one.

You will have:

• Real autonomy— this function is yours to build
• Direct access to leadership— no layers, no politics
• A niche you can become the expert in— home services local search is a specific, defensible expertise
• Upside— we do profit sharing, and we mean it. If the agency grows because of what you build, you participate in that growth
• Flexibility— this is a remote position

We prefer someone in the Atlanta metro, Chattanooga, or Upstate South Carolina/Clemson corridor who can come in for collaboration periodically. Fully remote candidates with exceptional credentials will be considered.

Compensation is a combination of salary, performance pay, and profit sharing.

Responsibilities:
What You'll Own
Local SEO (your foundation):
• Lead local SEO strategy and execution across a portfolio of home service clients
• Own Google Business Profile optimization, multi-location management, and GBP health monitoring
• Drive technical SEO, on-page optimization, citation building, and link strategy
• Stay ahead of algorithm updates and translate them into client-facing strategy
• Be the internal expert — train, guide, and elevate the rest of the team

Paid Media (where we're growing):
• Help us build and launch Google Ads as a service offering — from strategy to execution
• Lead the rollout of Local Service Ads (LSAs) as a new revenue line
• Develop and manage paid social campaigns (Meta, primarily) for home service clients
• Help us productize these services so they scale

Agency Growth:
• Work directly with ownership to shape service offerings and positioning
• Contribute to proposals, client strategy calls, and new business pitches
• Build the systems and processes that let us deliver paid media at scale

Qualifications:
What We're Looking For
Non-negotiables:
• 4+ years in Local SEO — you can talk NAP, GBP suspensions, local pack rankings, and multi-location architecture without breaking a sweat
• Proven experience managing Google Ads campaigns — not just watching dashboards, actually building and optimizing
• Working knowledge of LSAs — setup, verification, budget management, lead quality
• Strong communicator — you can explain a strategy to a client who thinks SEO is a button you press
• Self-directed — you don't need someone standing over you

Big plus:
• Home service industry experience (garage doors, HVAC, plumbing, roofing, electrical — the trades)
• Experience in a boutique agency or as a consultant/freelancer
• Paid social (Meta Ads) experience
• Familiarity with GHL (GoHighLevel) or other CRM/marketing platforms

About Company:
We're not your average team; we're a close-knit, fun-loving family that thrives on care and results. At our core, we believe in making our Heroes' (Clients) dreams a reality, and we have a blast doing it! If you're looking to join a crew where every day is an adventure and your work genuinely makes a difference, look no further.

Why Markinuity?

We’re building something different.

We value:

TransparencyGrowthCareResultsCultureContinuity