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Public Relations Associate

Dale Workforce Solutions, Princeton, NJ, USA

Job type: Full Time


Client: Education Services Company

Title: Public Relations Associate

Location: Remote

Duration: 3 months + extensions (& possible conversion to full time employee)

The Public Relations Associate is responsible for independently executing and contributing to public relations strategies and campaigns that advance brand, reputation, and business objectives. This role serves as a key strategic and tactical contributor within the Public Relations team, supporting high

priority initiatives such as media relations, executive communications, thought leadership, content development and integrated campaigns.

The position requires strong judgment, advanced content development and media relations skills, and the ability to manage complex projects with minimal supervision. The Public Relations Associate partners closely with internal stakeholders, external agencies, and senior leaders to deliver high

quality PR outcomes and plays an important role in shaping messaging and campaign execution

Responsibilities:

Build and execute public relations campaigns and initiatives aligned with business and mission objectives

Develop, refine, and deliver key messages to target audiences through traditional and non

traditional earned and owned channels

Draft and edit high

quality communications materials, including press releases, media alerts, articles, executive remarks, backgrounders, and digital/social content

Support executive visibility efforts by developing briefing materials and messaging for media interviews, conferences, and public appearances

Build and maintain working relationships with key media contacts and support proactive and reactive media outreach

Coordinate with external PR agencies and vendors to ensure tactics are executed on strategy, on time, and on budget

Contribute to integrated marketing efforts across brand marketing, social, and content teams

Monitor media coverage, track performance metrics, and provide analysis and insights to inform future strategies

Support crisis and issues management efforts as needed, including rapid response communications and message development

Ensure all communications adhere to ethical standards and applicable laws and regulations

Required Skills:

Ability to create and implement communications plans

Excellent writing skills

Strong interpersonal and consensus-building skills, a demonstrated ability to interact effectively with multiple internal and external stakeholders

Ability to work some non-traditional hours for collaboration with agencies and colleagues overseas

A commitment to working collaboratively as part of a cross-divisional team

Knowledge of web-based technology and demonstrated use of social and media tools for content creation and brand journalism, media tracking, research, analysis, and targeted communications

Experience with crisis management

Demonstrated ability to leverage AI tools to generate insights, inform communications strategy, and accelerate content development while maintaining quality, accuracy, and brand voice

Experience in working with education issues a plus

Relevant Years of Experience Required:

5–6 years of progressive public relations and/or communications experience, or an equivalent combination of education and experience

Demonstrated experience in media relations, content development, and campaign execution

Experience supporting executive communications and working with senior leaders

Experience working in education, assessment, policy, or mission

driven organizations preferred

Agency experience and/or experience with international or global communications a plus

Writing Sample Requirements

Please require writing samples as part of submission. Ideal samples include:

• At least 3–5 examples demonstrating range and polish

• Examples should include:

o A press release or media pitch

o Examples of media placements

o Executive communications (talking points, remarks, or briefing memo)

o Thought leadership or bylined article