Director, Marketing

Director, Marketing The Director of Marketing, Communications & Strategic Partnerships is responsible for leading the organization's communication strategy, public relations efforts, and brand presence across all channels. This role serves as the primary liaison between internal teams, external advertising vendors, and key partner organizations, ensuring consistent messaging, strong relationships, and high-impact communications for all stakeholders. This role operates at multiple levels – presenting to executive leadership and the Board of Directors while also executing high-priority initiatives. The Director is accountable for ensuring marketing and communications strategies are effectively executed through partners and vendors, while driving measurable outcomes that support organizational priorities.
Key Responsibilities Communications & Public Relations Develop and execute comprehensive internal and external communication strategies
Oversee public relations efforts, including messaging, media coordination, and reputation management
Ensure consistent brand voice, tone, and positioning across all communication channels

Vendor & Partner Management Manage relationships with multiple advertising and marketing vendors, ensuring performance, alignment, and cost-effectiveness
Serve as the primary point of contact between DDAR and DDWA, coordinating messaging and initiatives as it relates to website content management
Align vendor deliverables with organizational objectives and timelines

Social Media & Content Strategy Develop and execute social and content strategies that support stakeholder-specific marketing objectives, ensuring timely delivery.
Create, manage, and deploy content and campaigns across relevant digital and social platforms, aligning messaging with brand consistency.
Monitor performance metrics and adjust strategies based on insights and trends.

Customized Collateral Development Direct the creation of customized marketing and communication materials for: Clients
Brokers
Members
Providers
Internal stakeholders

Ensure collateral is tailored, compliant, on-brand, and aligned with audience needs
Collaborate with internal teams to identify communication needs and deliver effective materials

Leadership & Collaboration Partner with executive leadership and cross-functional teams to support organizational priorities
Provide strategic guidance on communications best practices
Manage budgets, timelines, and priorities across multiple initiatives

Qualifications & Experience Bachelor's degree in Communications, Marketing, Public Relations, or related field - experience in communications, marketing, or public relations.
Proven experience managing multiple external vendors and strategic partnerships in achieving goals within budget.
Strong strategic thinking, decision-making and prioritization skills.
Demonstrated experience developing and executing marketing strategies by stakeholder group.
Excellent written, verbal, and interpersonal communication skills
Experience operating at multiple organizational levels, including: Presenting to executive leadership and Board of Directors
Rapidly executing high-priority or time-sensitive initiatives