Senior Digital Communications Specialist

divh2Senior Digital Communications Specialist/h2pAs an SC Electric team member, youll work on projects that have real-world impact. Youll help transform the grid for resilient and reliable power worldwide. SC has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. Were big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively. Join SC to make an impact on tomorrows energy challenges and become an employee-owner!/ppHours/pp8:00 am 5:00 pm (Mon-Fri) Hybrid Must be flexible/ppCompensation/ppAt SC, we are dedicated to providing competitive and equitable compensation for all our team members, and we are committed to transparency in our pay practices. The estimated annual base salary range for this position in the United States is $87,758 - $116,285.18. Individual pay within this salary range is determined by several compensable factors, including performance, knowledge, job-related skills and experience, and relevant education or training. This role is also eligible for SCs annual incentive plan (AIP), subject to eligibility criteria./ppJoin Our Team as a Senior Digital Communications Specialist!/ppThe Senior Digital Communications Specialist is responsible for shaping, executing, and optimizing our social media strategy across enterprise social media channels. This role spearheads the content creation and visual storytelling across social platforms and partners closely with corporate and product content teams to guide programmatic activities and ongoing improvement of our social channels. The Senior Digital Communications Specialist pushes for creative, fresh ideas while ensuring alignment with brand objectives, business priorities, and audience needs. The ideal candidate is both strategic and hands-onable to craft insight-driven recommendations, lead paid and organic social initiatives, analyze performance trends, and oversee employee and influencer programs that amplify our brand presence./ph3Key Responsibilities:/h3ulliSocial Media Strategy Channel Management/liulliDevelop and oversee multi-channel social media strategies that support corporate and product marketing priorities./liliThink strategically about long-term channel positioning, content mix, audience targeting, and engagement approaches and identify when strategies need refining./liliCreate best practices for each platform and coach internal stakeholders on thoughtful social use./liliEnsure a cohesive and differentiated brand presence across all social media touchpoints and continued maturation of social platforms./liliTies social strategies to the overarching digital experience for customers and audience segments./li/ulliContent Creation Visual Storytelling/liulliIdentity and pitch new, creative content ideas that push for fresh, platform-appropriate activity while maintaining brand guidelines./liliStrong ability to independently write catchy, captivating content that compels audiences to engage./liliCreate basic social assets using design tools (e.g., Canva, Adobe Express, InDesign, or similar)./liliCollaborate with designers and videographers to bring larger creative concepts to life by providing clear briefs, feedback, and direction for visual and video content./liliProactively develop and maintain editorial calendar to plan content related to company initiatives and execute in a timely manner./li/ulliPlatform Intelligence Trends Monitoring/liulliStay informed on platform algorithm updates, best practices, new features and industry benchmarks to keep strategies current./liliMonitor emerging trends, audience behavior, and cultural trends to identify new content opportunities./liliShare insights and apply learnings to ensure content relevance and support ongoing optimization./li/ulliStakeholder Consultation Collaboration/liulliServe as a trusted advisor to corporate and product content teams and coach them on social content creation./liliProvide strategic recommendations on content, messaging, formats, timing, and platform features and use./liliPartner with cross-functional teams, including content strategists, graphic designers, and videographers/animators, to bring social concepts to life./liliSupport internal teams with social expertise during campaigns, announcements, and product launches./li/ulliPaid Social Campaign Management (LinkedIn Focus)/liulliLead planning, execution, and optimization of paid LinkedIn campaigns./liliProvide guidance on targeting, objectives, content formats, and messaging./liliRecommend budget allocations and monitor pacing, spending efficiency, and campaign ROI./liliEnsure campaigns align with broader marketing goals and overarching channel strategies./li/ulliPerformance Analytics Optimization/liulliOwn social media reporting, dashboards, and performance insights in close collaboration with data analysts./liliAnalyze platform trends, content performance, and audience behavior to refine strategy and continually optimize channels./liliPlan and execute tests to experiment with new ideas and refine content substance, creative, and copy./liliTranslate data into actionable recommendations and present findings to internal stakeholders./li/ulliEmployee Advocacy Program Management/liulliOversee the internal employee advocacy program to amplify corporate and product content./liliDevelop monthly content bundles, engagement prompts, and internal promotion tactics./liliTrack program performance and identify opportunities to increase employee participation and reach./li/ulliSocial Listening Insights/liulliManage the social listening platform to monitor conversations, brand mentions, and emerging topics./liliSynthesize insights into regular summaries for corporate and product teams./liliIdentify risks, opportunities, audience sentiment, and competitive trends./li/ulliCommunity Building Engagement/liulliGrow and nurture online communities by strategically following relevant individuals, partners, industry voices, and customers to expand visibility and engagement./liliActively monitor conversations across social platforms to identify opportunities for real-time interaction and brand visibility./liliInitiate and respond to comments, messages, and discussions in a timely, brand-appropriate manner./liliDevelop the strategy and framework for a new influencer/creator program./liliIdentify relevant influencers/creators, vet opportunities, and manage ongoing relationships./liliOversee content collaboration, compensation processes, and performance measurement./liliEnsure influencer/creator content aligns with brand voice, product messaging, and compliance requirements./liliMaintain regular and punctual attendance./liliAttend in-person or virtual meetings as requested or required./liliCommunicate effectively and respectfully with others./liliOther responsibilities as assigned./li/ulliInfluencer Creator Program Development/liulliDevelop the strategy and framework for a new influencer/creator program./liliIdentify relevant influencers/creators, vet opportunities, and manage ongoing relationships./liliOversee content collaboration, compensation processes, and performance measurement./liliEnsure influencer/creator content aligns with brand voice, product messaging, and compliance requirements./li/ulliAdditional Functions:/liulliMaintain regular and punctual attendance./liliAttend in-person or virtual meetings as requested or required./liliCommunicate effectively and respectfully with others./liliOther responsibilities as assigned./li/ul/ulh3What youll need to Succeed:/h3ulliBachelors degree in communications, Marketing, Journalism, English, or a related field./lili57+ years of experience in social media, digital marketing, or related roles./liliProven success developing and managing social strategies for B2B or corporate brands./liliHands-on experience running paid campaigns, ideally with strong LinkedIn expertise./liliExperience with social analytics, employee advocacy tools, and social listening platforms./liliMastery of social management platforms (e.g., Hootsuite, Sprout Social, or similar)./liliExperience with social listening tools (e.g., Meltwater, Brandwatch,/li/ul/div