Regional General Manager

Regional General Manager – London
Biffa is seeking an exceptional Regional General Manager to take full strategic ownership of our London region.

Reporting to the Area Business Director, you are the driving force behind multi-site operational excellence. Through people-first leadership, strategic foresight, and an unwavering commitment to service and safety, you shape the region’s success story. Your leadership sets the tone for sustained growth, customer satisfaction, and cultural resonance across all sites.

In this high-impact role, you will lead from the front—ensuring every operation is safe, compliant, and cost-effective. You will balance diligence with agility, continuously uncovering efficiencies and embedding a performance mindset that delivers bottom-line results.

Representing Biffa at a senior level, you build strategic partnerships and forge relationships within local networks. With sharp commercial instincts, you anticipate challenges and identify competitive opportunities—always ready with a game plan that keeps the region one step ahead.

Key Responsibilities
Strategic Leadership

Define and deliver the regional strategy aligned with organisational goals

Influence the wider business and contribute to national planning conversations

Set and support strategic growth initiatives (organic and M&A)

Represent the region in key stakeholder engagements and Town Halls

Operational Management

Ensure safe and compliant operations with visible safety leadership

Deliver P&L accountability and meet budget targets

Foster operational excellence through simplicity, consistency, and data-driven performance

Drive efficiencies across disposal, payroll, and asset utilisation

Drive efficient processes and high recovery rates in Transfer Stations

People & Culture

Develop and sustain a high-performance culture through coaching and leadership behaviours

Lead succession planning and colleague development

Engage and inspire teams through genuine, accountable leadership

Champion diversity, inclusion, and collaborative working across sites

Customer Excellence

Ensure industry-leading service with a relentless customer-first mindset

Lead successful mobilization and reduce customer churn

Ensure strong links with the Customer Services and Credit Control team to manage churn appropriately for the region

Achieve On-Time-In-Full (OTIF) delivery targets

Commercial Enablement

Enable growth through commercial partnerships and local market opportunities

Support capacity expansion and talent development across regional and site teams through partnering with Central support teams

Collaborate and influence with disposal procurement team to negotiate competitive disposal rates/terms to support the disposal budget

What We’re Looking For

A proven track record of running large, operationally complex businesses

Strong financial acumen and experience owning a P&L

Senior leadership experience across commercial, operational, and people functions

The ability to build performance cultures that deliver results

Executive presence with strong stakeholder influence

Experience driving transformation or business improvement

Degree-level education (or equivalent experience); Transport CPC advantageous

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