Director of Creative Strategy

Requirements

The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice

You thrive on building, creating, and evolving the ever‑changing creator ecosystem – and continue to push Influencer as a leader in the space

Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience

At least 3 years of hands‑on influencer marketing experience with proven knowledge of the creator economy

Deep understanding of the agency revenue model (retainers, project‑based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth

Demonstrated track record of delivering socially‑led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)

Experience building, designing, and leading persuasive client decks and presentations

Proven ability to distil complex client challenges into clear, insight‑driven influencer briefs

Strong communication, organisational, and time‑management skills

Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)

Adept at balancing competing priorities and managing team bandwidth against client demands

High‑energy, results‑driven leader with both short‑term problem‑solving skills and long‑term vision for growth

Collaborative and empathetic, able to partner effectively across functions while fostering team development

What the job involves

This role reports to VP of Strategy, Media & Production

We are seeking a Director of Creative Strategy to help lead our Creative Strategy team

This role is responsible for delivering best‑in‑class creative work informed by deep category insight, consumer trends, and social‑first storytelling

Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best‑in‑class thinking across all verticals and clients in partnership with senior leadership

Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing

Build, mentor, and manage a high‑performing team of strategists, balancing resourcing and bandwidth while fostering career growth

Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency

Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients

Serve as a senior client partner, cultivating C‑suite and senior marketing relationships that extend beyond campaign delivery

Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future‑proof creative work

Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends

Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise

Collaborate cross‑functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes

Measures of success – in the first few months, you will have:

Developed a full understanding of Influencer’s capabilities and offerings, and helped improve any gaps

Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments

Managed internal resourcing and bandwidth across the team to temper expectations

Have a major stake in the growth of Influencer, both internally and externally

Autonomy to partner directly with client teams, building trusted relationships that foster long‑term impact

Join and lead a team of best‑in‑class strategists

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