Director of Content and Social Media

Requirements

7-10+ years of experience in content, copywriting, or editorial roles in a fast-paced, global environment

Strong portfolio demonstrating work product across brand, campaign, editorial, and digital content

Experience developing content strategies, editorial plans and executing across multiple channels

Demonstrated experience supporting or leading organic social content for B2B/Enterprise-level companies; proficiency with social media platforms

Familiarity with performance marketing and conversion-focused copywriting

Solid understanding of SEO/GEO and digital content ecosystems

Excellent writing, editing, and storytelling skills

Ability to translate complex ideas into clear, engaging messaging

Experience managing or mentoring writers or small teams

Strong collaboration and stakeholder management skills

Experience leveraging AI tools for content development is a plus

What the job involves
WeWork is seeking a strategic and hands-on Director of Content & Social to lead the development and execution of content across marketing channels, with direct ownership of organic social
This role is responsible for translating brand and business priorities into an impactful content strategy and clear, compelling B2B and B2C content across the customer journey—from campaigns and digital experiences to social and thought leadership—ensuring consistency, relevance, and performance across our target audiences of small business and enterprise business decision makers, as well as landlords and brokers
Sitting within the Marketing & Communications organization and reporting to the Global Head of Communications, this role works closely with Creative, Growth, and Product Marketing teams to deliver cohesive, high-performing content
This is a player-coach role that blends strategic thinking with hands‑on execution
Content Strategy & Messaging

Lead development and execution of global content strategy and editorial plans aligned to business and campaign priorities

Apply and operationalize WeWork’s brand voice, tone, and messaging frameworks across marketing channels, in alignment with Marketing & Communications leadership

Translate business priorities into clear, customer‑focused narratives and content approaches

Ensure messaging is consistent and effective across key touch‑points (web, email, campaigns, and social), with content optimized for search and AI discoverability

Content Development, Production & Performance

Lead development of rich content across formats, including long‑ and short‑form written content (articles, reports, case studies, web) and visual content (video, social, and multimedia assets) in partnership with Creative Director

Operate as a player‑coach: directly write, edit, and develop content for priority initiatives while overseeing broader production

Translate strategies into clear briefs and scalable content programs across channels

Own and oversee marketing and brand copy across campaigns, website, email, product marketing, sales materials, and social

Directly execute high‑impact content (e.g., key campaigns, launches, flagship thought leadership)

Partner with Growth and Performance Marketing to develop and optimize content for paid channels (search, display, paid social, lifecycle), contributing to messaging across the funnel

Support testing and optimization of conversion‑focused content to improve engagement and performance

Ensure all content is on‑brand, high‑quality, and aligned to messaging frameworks; provide hands‑on editing and quality control

Organic Social Ownership

Own organic social as a core brand and marketing channel

Define channel strategy, content approach, and performance goals

Lead content development and execution, ensuring platform relevance and engagement

Partner with Creative and Growth to deliver high‑performing, platform‑native content

Integrate social into broader campaign and content strategy

Measurement, Operations & Enablement

Track and assess content performance across channels, including social engagement and campaign impact; use insights to refine strategy and execution

Partner with analytics and SEO teams to inform content direction and optimization

Build and maintain content workflows, editorial calendars, and scalable processes

Maintain and apply copy guidelines and messaging framework

Manage and mentor direct reports, supporting development and strong output, along with freelancers and external partners as required

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