Media Buyer - Santa Monica, 90404, United States of America
How we LEAD:
The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMGs US labels.
How you'll CREATE:
- Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
- Liaise with label planning teams to develop media strategies and campaigns
- Execute, manage, and optimize digital media campaigns to maximize conversion value
- Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
- Possess strong technical understanding of programmatic audience buying
- Understand pixel implementation on websites for data collection and conversion tracking
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Research and record trends, innovations, and changes that affect media buying
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
Bring your VIBE:
- 2+ years professional media-related/agency experience
- 2+ years experience placing buys directly on media platforms, including Google Ads Manager, Meta Business Manager, TikTok Ads Manager, and other Social DSPs
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- Proven experience driving eCommerce revenue growth and online lead generation with paid media
- Strong written and verbal communication skills
- Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
- Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
- You build great relationships with clients, vendors, and reps
- Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
- Familiarity/experience with Google Analytics or other analytics platforms(Domo, Datorama, etc.)
- Passionate music fan