Admissions & Strategic Promotion Manager

Admissions & Strategic Manager
The

Admissions & Strategic Promotion Manager

is the primary driver of school growth and enrollment success.
This is a high-impact, results-oriented role

combining

direct sales—navigating prospective families through the sales journey to exceed enrollment targets— with

strategic digital promotion via high-energy marketing and social media campaigns.

Key Responsibilities
1.

Direct Promotion & Admissions

Lead Management:

Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.

On-Site Engagement:

Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings.

Events:

Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing).

Family Retention:

Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.

2.

Marketing & Strategic Promotion

Content & Branding:

Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.

Digital Ecosystem:

Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.

Lead Nurturing:

Design automated email "drip" campaigns and newsletters to engage prospective and returning families.

Event Leadership:

Organize and lead promotional events and Open Houses to drive recruitment and community awareness.

Social Media:

Oversee all social media platforms to increase brand awareness and community engagement.

3. Data, Reporting & Back-Office

Enrollment Tracking:

Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.

Systems Management:

Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.

Reporting:

Present weekly dashboards (trends, and enrollment numbers) to management and the Board.

Financial Aid Coordination:

Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.

Required Qualifications

Sales & Lead Conversion Expertise

Creativity

Analytical Mindset

Digital Expertise

Flexibility & Adaptability

Communication & Soft Skills

Languages:

Fluent English is required; French is a significant advantage.

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