Vice President of Marketing

Requirements

10+ years of marketing experience, including senior leadership roles
Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
Strong background in demand generation and revenue‑driven marketing
Experience partnering closely with Sales, Product, and executive leadership
Strategic thinker with a hands‑on execution mindset
Exceptional communication and storytelling skills
Data‑driven and comfortable operating in trust‑based or regulated environments
(Desirable) Experience in fintech, proptech, real estate, or financial services
(Desirable) Enterprise go‑to‑market or platform marketing experience
What the job involves

Obligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence
This is a strategic and hands‑on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo’s story is told clearly, credibly, and consistently across all audiences
You will own Obligo’s end‑to‑end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement
You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact
Define and lead Obligo’s marketing vision and strategy in alignment with company goals
Build, manage, and mentor a high‑performing marketing team
Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue
Serve as a core member of the leadership team, contributing to company‑wide strategy
Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM
Partner closely with Sales on ICP definition, go‑to‑market strategy, and funnel optimization
Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI
Scale marketing programs across SMB, mid‑market, and enterprise segments
Own Obligo’s brand identity, positioning, and messaging across all touchpoints
Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement
Translate complex fintech concepts into clear, compelling, and trustworthy value propositions
Oversee renter‑ and customer-facing marketing communications
Build lifecycle programs that drive adoption, engagement, retention, and trust
Partner closely with Product and UX to ensure a cohesive and consistent customer experience
Lead PR, communications, industry events, and thought leadership initiatives
Support strategic partnerships through co‑marketing and joint go‑to‑market efforts

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