Vice President of Marketing (Global)

Requirements

A senior marketing leader with 8-10+ years of experience, ideally with a mix of agency and brand or platform-side exposure

Deeply fluent in the creator economy. You understand how this industry works, who the players are, and where it's going

A builder: energized by the opportunity to create structure, process, and team culture from scratch

You are a sharp strategist who can operate at altitude but roll up their sleeves when needed

Commercially minded. You connect marketing activity to pipeline and revenue outcomes instinctively

A strong communicator and storyteller, comfortable presenting to C-suite, clients, and external audiences

Experienced managing multi-disciplinary teams across Communications, Content, Brand, and Events

Collaborative and energetic. You bring people with you, and you raise the bar for the teams around you

What the job involves

This role reports to the Global Chief Marketing Officer

Reporting directly to the Global CMO, you will lead a multi-disciplinary marketing team and own five core pillars that together shape how Influencer is perceived externally, by clients, platforms, creators, media, and the broader industry. You will be a builder and a strategist: someone who can set direction, shape narrative, and get things done

This role sits at the intersection of brand, commercial, and technology, and you'll be expected to bring those three together seamlessly, ensuring our marketing output is as impressive as the work we do for our clients

Be part of the fastest-growing global influencer marketing agencies

Joining the business at a time of growth and expansion as we formalize a global marketing structure

A rare chance to build and lead our global marketing function from the ground up, shaping the brand and voice of a category-defining company at a pivotal moment in the creator economy

In your first 90 days, you will have audited our current marketing output, established strong relationships across the business, and presented a clear 12-month marketing strategy to the Global CMO and leadership team

By the end of year one, Influencer will have a more consistent, elevated brand presence globally; a sales team better armed than ever to win; and a clear narrative, backed by proof, of what makes Influencer the leader in creator marketing

Own the go-to-market strategy and positioning for our tech stack. You will be the voice that translates our technology's capabilities into compelling narratives for clients, platforms, and the press, reinforcing Influencer's position as the technology leader in creator marketing

Define messaging frameworks and product narratives that bring Waves to life for commercial audiences

Partner closely with the Product and Technology teams to stay ahead of roadmap developments

Develop collateral and content that connects our tech stack to client outcomes

Communications (PR, Earned Media & Leadership Visibility)

Lead Influencer's external communications strategy via earned media, press, award submissions, and executive visibility. You'll position Influencer and its leadership as the authoritative voices in creator marketing

Manage agency and in-house PR resources to drive consistent earned media coverage

Own the award submissions strategy, from identification through to submission and activation

Oversee earned speaking opportunities, securing presence at the industry's most relevant stages

Maintain and evolve leadership bios and executive profiles across platforms

Equip our commercial teams with the content, tools, and platforms they need to win. You'll own everything that bridges marketing output to revenue from events to thought leadership to client-facing case studies

Own our owned events program and partnerships with key industry events

Manage sponsorships and paid speaking engagements strategically, ensuring ROI and brand alignment

Manage monthly newsletter and proposal lead gen strategy

Lead the development of thought leadership content that establishes our POV in the market

Oversee production of case studies and all other client-facing output

Ensure the commercial team has sharp, up-to-date enablement materials at every stage of the sales cycle

Set the strategy and tone for Influencer's owned social channels ensuring our presence across LinkedIn, Instagram, TikTok, and beyond reflects who we are: creator-first, data-driven, and always-on culture. You'll hold the bar high for quality and consistency

Build and oversee a social content strategy that builds brand equity and drives engagement

Ensure our social output actively supports commercial objectives and partner relationships

Own the cadence, voice, and evolution of our channels as we scale globally

Influencer is a trusted global partner to the world's largest platforms including TikTok, Meta, YouTube, and Snapchat. You'll lead our partner marketing function to deepen these relationships and co-create meaningful moments that benefit both sides

Develop and execute co-marketing initiatives with platform partners

Ensure Influencer's partner relationships are actively reflected in our external marketing

Identify new partnership opportunities that extend our reach and reinforce our positioning

As a first mover in creator marketing, Influencer's brand is one of its most valuable assets. You'll be the ultimate custodian of that brand ensuring it is applied consistently, evolves thoughtfully, and shows up powerfully across every touchpoint

Own and evolve the global brand guidelines and ensure adoption across all regions and teams

Oversee brand governance, maintaining quality and consistency across all external output

Lead the development and ongoing refinement of our credentials deck and core pitch materials

Act as the brand authority for all major campaigns, partnerships, and launches

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