Media Strategy Associate

Requirements

1-2 years of experience

Bachelor's degree in a related field or internship experience

Interest in media, technologies, and a desire to keep informed of new trends

Proficient in MS Excel and all other MS Office Tools

Proficient in Google Slides and all other Google Suite tools

High level of accuracy and attention to detail

Professional maturity, integrity, discipline and a positive attitude

Excellent written communication and presentation skills

Ability to work on your own as part of a distributed team

Understanding of online advertising

Highly creative and strategic; proactive; strong organizational skills; effective communicator

Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines

Demonstrated ability to think outside the box and take initiative in order to solve problems as they arise

What the job involves

This person will be responsible for developing inspiring, innovative, and strategic digital marketing plans for top tier advertisers along with providing support for client’s day to day needs to ensure expected delivery and client satisfaction

You must have a finger on the pulse of the industry and its competitive trends, be forward thinking and not afraid to voice suggestions and propositions

Work under the direction of the Manager, Media Strategy to enhance and further develop the overall design of the Kargo’s sales materials

Partner with front-line sales to conceptualize, write and present (internally & externally) strategic marketing proposals in response to Advertiser RFPs, including creative brainstorms to come up with original, inspiring ideas that meet advertiser’s objectives and leverage our best assets

Design strategic learning agendas for top tier clients, leveraging knowledge of third party research vendors

Maintain working knowledge of clients’ business including performance with Kargo, competitive set, revenue reports, upcoming releases, and KPIs. Ability to analyze data and make recommendations – a must

Proactively create collateral to entice advertisers and generate leads

Leverage your PPT expertise and presentation-development skills to deliver comprehensive, strategic, and exciting pitch decks and presentations

Work with Design to create sales comps (no knowledge of design tools needed), and Research to craft compelling data-driven stories

Act as a sales product gate-keeper by understanding all of the functionality and best practices for each product we sell; package knowledge into sales materials and communicate information clearly to front-line team and Advertisers

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