Head of Performance Marketing (Agentic / AI-First)

Requirements

If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you

8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition

Proven ability to build high-velocity testing systems and drive rapid experimentation

Deep channel mastery with a creative sensibility and performance mindset

Experience building frameworks, processes, and centralized standards

Experience across both B2B and B2C environments strongly preferred

Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

What the job involves

We are seeking a Senior Director, Head of Performance Marketing, Agentic / AI-First to build and scale Paid Media at ZoomInfo

This leader will take our strong B2B foundation and elevate it with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence

This is a builder role

You will establish the operating system for how paid channels run, drive significantly higher testing velocity, and transform how we execute performance marketing in a modern, iterative, high-output way

Own all paid channels:

Search

Paid Social

Display / Programmatic

Review sites

Retargeting

Emerging platforms

Apply a B2C growth lens:

High-volume creative testing

Micro-segmented audiences

Fast, iterative experimentation

Continuous message and offer variation

Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing

Build channel playbooks and standards that raise execution quality across the organization

Build a central experimentation engine for Paid Media

Define clear processes for:

Hypothesis creation

Test design

QA & launch

Rapid measurement

Scale-or-kill decisions

Increase testing velocity across creative, landing pages, audiences, offers, and channels

Reduce friction by introducing templates, modular workflows, and streamlined approvals

Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making

Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance

Create and maintain the operating model for paid media execution:

Campaign templates

QA checklists

Naming/taxonomy standards

Routing & setup guidelines

Bring consistency and quality across segments, regions, and teams

Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality

We’re transforming how we execute paid media

This role sets the bar for channel excellence, creative velocity, and a modern growth operating model

You will directly shape how we scale, how fast we learn, and how effectively we convert spend into measurable business impact

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