Website Marketing Manager

Locations: Fort Wayne, IN, US | Chicago, IL, US

About the Role
As Website Marketing Manager at Swiss Re, you will be the regional authority on web experience — building and managing high-quality digital journeys that connect our brand with its audiences. You will translate complex campaign, event, and product strategies into intuitive, high-performing web experiences, while simultaneously driving governance, standards, and continuous improvement that keep our digital presence sharp, scalable, and consistent. This isn't a role where you wait for briefs to land in your inbox. You’ll proactively identify opportunities to simplify, standardize, and elevate — acting as a trusted strategic advisor to stakeholders across the Americas and a collaborative partner to global web and digital teams.

Key Responsibilities

Own the regional web experience — serve as the subject matter expert and primary point of accountability for website publishing, CMS standards, template governance, and publishing workflows across the Americas hub.

Translate strategy into web journeys — partner with Marketing Managers, Event Managers, and Digital Marketing colleagues to convert campaign, event, and product strategies into structured, high‑performing web experiences aligned to audience segments and commercial goals.

Build and publish with excellence — review and execute briefs by creating user‑friendly, on‑brand web pages using approved templates, ensuring clarity, accessibility, and performance from the ground up.

Drive cross‑channel integration — connect website touchpoints seamlessly with events, email, paid media, and broader digital marketing efforts to deliver cohesive, end‑to‑end customer journeys.

Serve as a strategic advisor — counsel stakeholders across L&H, P&C, and Corporate Solutions on web best practices, content structure, timing, and how to maximize the impact of their digital presence.

Champion continuous improvement — proactively challenge existing processes, identify opportunities to simplify and scale website management, and recommend smarter, more efficient ways of working.

Apply SEO, UX, and personalization expertise — embed metadata, tagging, accessibility, mobile‑first design, and personalization strategies across all web journeys to improve reach, engagement, and conversion.

Leverage data, AI, and automation — use dashboards, A/B testing, behavior insights, and emerging AI tools to continuously optimize website performance and publishing efficiency.

Manage timelines and stakeholder coordination — oversee website request pipelines and deployment schedules, coordinating across Brand, Marketing, Group Communications, and IT to deliver on time and to spec.

Align global and regional standards — work within global CMS frameworks and best practices while adapting intelligently to regional business needs across the Americas.

Enable and uplift the broader team — maintain documentation, contribute to knowledge sharing, and support onboarding and CMS enablement for other regional website managers.

Ensure compliance and brand integrity — uphold publishing standards, brand guidelines, accessibility requirements, and legal/compliance standards across all web content.

About the Team
At Swiss Re, we are one team — globally connected, regionally embedded. Our Americas marketing team delivers elevated experiences that inspire, connect, and leave lasting impressions across Life & Health, Property & Casualty, and Corporate Solutions. We operate at the intersection of strategy and execution, partnering across business units to bring Swiss Re's brand to life in ways that are relevant, resonant, and results‑driven. This role offers real visibility and influence — a chance to shape how Swiss Re shows up digitally across a vital growth region. We believe in empowering our people with autonomy, trust, and the support to do their best work.

About You
You are a digitally fluent, detail‑oriented professional who brings both strategic thinking and hands‑on craft to everything you do. You are as comfortable advising a senior stakeholder on web strategy as you are building a campaign page in the CMS. You thrive in complex, cross‑functional environments, take ownership naturally, and are energized by finding smarter ways to work. You don't just execute — you improve, you question, and you lead.

Requirements

5+ years of experience in website content production, publishing workflows, and CMS management in a B2B environment, with demonstrated ownership of web standards and governance.

Strong hands‑on expertise building campaign, product, and event pages using reusable templates and structured components, with a sharp eye for UX, accessibility, and mobile‑first design.

Proven ability to manage complex website request pipelines and stakeholder relationships — coordinating across multiple business units and functions to deliver high‑quality web content on schedule.

Skilled in SEO, metadata, tagging, and personalization strategies — with the ability to apply these consistently to improve visibility, engagement, and conversion across web journeys.

Track record of acting as a strategic advisor — translating business goals into web strategies and influencing stakeholders with confidence and credibility.

Nice to Haves

Experience working across multiple business lines within a large, matrixed organization.

Familiarity with behavior science, AI tools, and automation in the context of website optimization and publishing efficiency.

Experience identifying and implementing process improvements that simplify, standardize, or scale website management.

Comfort guiding and enabling other regional web managers on CMS onboarding, capabilities, and issue resolution.

Experience creating and maintaining global templates, publishing standards, and workflow documentation.

Strong cross‑channel mindset — experience connecting web with events, email, and digital marketing to deliver seamless customer journeys.

Willingness to learn and adopt emerging technologies related to digital experience and content management.

Bachelor's degree (or equivalent) in marketing, communications, digital media, or a related field.

Our company has a hybrid work model where the expectation is that you will be in the office at least three days per week.

The estimated base salary range for this position in Fort Wayne, IN or Chicago, IL is $92,000 to $138,000. The specific salary offered for this, or any given role will take into account a number of factors including but not limited to job location, scope of role, qualifications, complexity/specialization/scarcity of talent, experience, education, and employer budget. At Swiss Re, we take a “total compensation approach” when making compensation decisions. This means that we consider all components of compensation in their totality (such as base pay, short‑and long‑term incentives, and benefits offered), in setting individual compensation.

Equal Employment Opportunity Statement
Swiss Re is an equal opportunity employer. It is our practice to recruit, hire and promote without regard to race, religion, color, national origin, sex, disability, age, pregnancy, sexual orientations, marital status, military status, or any other characteristic protected by law. Decisions on employment are solely based on an individual's qualifications for the position being filled.

During the recruitment process, reasonable accommodations for disabilities are available upon request. If contacted for an interview, please inform the Recruiter/HR Professional of the accommodation needed.

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