Vp Of Brand Growth

We are not looking for someone to build marketing infrastructure. The infrastructure is built. We are looking for the marketing leader who drives it, optimizes it, and scales it — while adding the strategic vision and human leadership that AI cannot replace. You will own brand, content, demand generation, and marketing operations across four business lines:

LO Recruiting

– Attract experienced loan officers to CMS;

Borrower Acquisition

– Generate consumer‑facing mortgage leads;

Referral Partner Development

– Build and nurture realtor and referral relationships;

Executive Thought Leadership

– Manage CEO and COO content pipelines. This is not a blank slate. This is a loaded system that needs a sharp operator to drive it.

Responsibilities

Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale

Own marketing strategy and execution across all four business lines

Manage the CEO's and COO's thought leadership content pipelines

Build and lead a small, high-performing marketing team (2-4 people)

Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency

Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget

Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA)

Maintain brand consistency across multiple voices and channels

Report on campaign performance with a metrics-driven approach

Required Qualifications

8-15 years of marketing experience, including 3+ years in a leadership role

Experience in financial services, mortgage, fintech, insurance, or another regulated industry

Demonstrated fluency with AI tools for content creation, research, and automation — not "I have played with ChatGPT," but active, workflow-integrated usage

Track record of hands-on content marketing execution, not just strategy decks

Experience managing brand consistency across multiple content creators and channels

Multi-channel execution: LinkedIn, email sequences, landing pages, paid ads, SEO

Metrics-driven mindset — you speak in conversion rates, cost per lead, and ROI, not vanity metrics

Experience managing teams of 3-10 people

Comfort working in a founder-led company with strong, opinionated leaders

Preferred Qualifications

Mortgage industry experience

Experience with content atomization workflows (one piece into 15+ platform-native assets)

Paid media management: LinkedIn Ads, Google Ads, Meta

SEO and programmatic content experience

Executive ghostwriting or thought leadership management

Experience with tools in our stack: GoHighLevel, Claude/Anthropic, Airtable

Startup or growth-stage experience — comfortable being strategic at 9 AM and hands-on at 2 PM

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