Conversion Rate Optimization (CRO) Lead - Shopify & PageFly

Location:

Remote (must have 4+ hours overlap with EST or PST working hours)

About Us
We’re a fast-scaling beauty brand with a cult following and a simple mandate—turn every click into a customer and every customer into a fan. Our Shopify storefront already converts above industry average, but we’ve barely scratched the surface on structured testing or funnel innovation.

That’s where you come in.

What Success Looks Like

30 Days : Audit our full journey (ads → pre-lander → PDP → checkout), deliver a CRO roadmap, and launch your first A/B test.

90 Days : Run 3–5 experiments per week, PageFly pre-landers outperform our control by double digits, and weekly dashboards show measurable gains in CVR, AOV, and RPS.

Your Day-to-Day

Design, build, and optimize full-funnel experiences—pre-landers, landing pages, PDPs, cart, and checkout—primarily in Shopify and PageFly.

Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize.

Dive deep into GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests.

Use AI tools to generate HTML/JS snippets for quick builds—know when to DIY vs. loop in devs.

Write and optimize copy: headlines, product positioning, and micro-copy that drives conversions.

Own weekly KPI reporting and turn learnings into testable hypotheses.

Build a CRO playbook—turn your wins (and fails) into scalable SOPs.

Must-Have Experience

3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus).

Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.

PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.

Demonstrated ability to boost CVR/AOV (bonus for before/after stats).

Working knowledge of HTML/CSS/JS for speed and autonomy.

Proficient with analytics tools like GA4, Looker, and ideally SQL basics.

Clear, punchy communicator who can sell test ideas and kill weak ones with no ego.

Nice-to-Haves

Experience scaling subscription or replenishment funnels.

Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools.

Comfort with AI content/code tools (ChatGPT, Copilot, etc.).

Understanding of affiliate or influencer funnel reskinning.

KPIs You’ll Own

Conversion Rate (CVR)

Average Order Value (AOV)

Revenue per Session (RPS)

Cart & Checkout Completion Rates

Test Velocity & Win Rate

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