Digital & Demand Marketing Manager

ContinuumCloud is hiring aDigital & Demand Marketing Managerto own the engine that turns market interest into qualified, predictable revenue. This position is responsible for building and scaling the full-funnel demand system that fuels pipeline growth across all three of our products - Welligent, DATIS, and CaredFor.

This position is a modern, data-driven demand engine that produces high-quality MQLs, supports ABM/Lead Generation motions, and gives Sales confidence that every lead is worth their time. This role will own how prospects move from first touch to sales-ready opportunity across every digital channel.

This role is remote, but requires a candidate to be located in the mainland of US, and have a valid work authorization. No sponsorships available. Salary range for this position is $100k - $135k.

Who We Are:
ContinuumCloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by CaredFor. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.

How you’ll make an impact:

Know our ICP and our customers’ business models

Build a predictable, scalable digital pipeline for all three products

Improve MQL quality and sales confidence

Make marketing attribution real and defensible

Power state-based and product-based growth campaigns

Give leadership confidence in pipeline forecasting and ROI

Organize and restructure SalesForce to operate efficiently

Own accountability for digital demand generation and strategy across paid search, paid social, SEO/AEO/GEO, SEM, and landing pages – tied to pipeline and revenue goals

Build and optimize Pardot nurture programs aligned to buyer journeys

Build and optimize emails, newsletters, and more

Execute product-specific and state-specific demand campaigns

Build and manage campaign reporting, CAC, MQL cost, and pipeline contribution

Run A/B testing on ads, landing pages, and email programs

Other duties as assigned

What you bring to the role:

Work experience in SaaS and healthcare field required

Experience in Multi-Brand Digital & Demand Product Management

A problem solving mentality

3-5 years in B2B demand generation or growth marketing

Strong storytelling and writing skills, with significant experience with AI writing toolsExcellent communication and collaboration skills

Experience running full-funnel campaigns tied to revenue

Strong analytical and problem-solving skills, with the ability to make data-driven decisions

Knowledge of Digital Marketing and project management tools and software (e.g. AI, BaseCamp, SalesForce, Pardot, SEMRush, ZoomInfo, etc.)

Expert Pardot is a must, Salesforce, and campaign analytics experience, we run our business on Salesforce.

Ability to balance brand, demand, and sales enablement needs

Bachelor’s degree in Marketing, Communications, Business, or related field

Benefits and Advantages:
We care about the health and well-being of our team. We provide a comprehensive benefits package including:

Multiple medical insurance options

401k plan with company match

Company-funded Life, AD&D, and Disability Insurances

Flexible PTO program and 11 paid Company holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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