Consumer Growth & Social Media Lead

We’re looking for a consumer growth + social media operator to help build awareness, engagement, and acquisition for a consumer health product.

This is a hands‑on, execution‑first role. You’ll own content, growth experiments, and early‑stage consumer strategy — with a focus on turning attention into real users.

If you know how to make content that converts (not just performs), this is for you.

What You’ll Own

Social media growth and brand presence

Content creation across key channels (short‑form, posts, campaigns)

Driving sign‑ups and paid conversions

Testing messaging, formats, and growth strategies

Launching and iterating on marketing initiatives

Identifying new B2C opportunities and trends

End‑to‑end ownership of consumer brand execution

What We’re Looking For

Experience in consumer health, wellness, or membership‑based products

Proven ability to drive growth through content and social

Strong understanding of what converts (not just what looks good)

Creative thinker with strong execution skills

Comfortable operating independently in a fast‑moving environment

Bias toward testing, iteration, and learning

Nice to Have

Background in healthtech, wellness, or subscription products

Experience in early‑stage or high‑growth environments

Strong intuition for social trends and audience building

Success in the First 30 Days

Launch initial content and growth experiments

Generate early traction (engagement, sign‑ups, or conversions)

Show clear thinking, creativity, and iteration speed

Details

$1800/month

Fractional (~10 hrs/week to start)

Remote

Opportunity to expand scope based on performance

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