Head of User Acquisition

A fast-growing consumer technology business operating at the intersection of gaming, creator tools, and digital entertainment is hiring a Head of User Acquisition to own and scale top-of-funnel growth.

This is a senior, hands-on role for someone who has led B2C user acquisition at scale and understands how gamers, creators, and digital-first communities discover, adopt, and engage with products. Experience within gaming, gaming hardware, or adjacent consumer tech environments is essential.

Role: Head of User Acquisition

Salary: Up to £100,000

Location: UK-based or Europe-based, fully remote

What you’ll be doing:

Owning user acquisition strategy and performance across paid, organic, creator-led, and partnership channels

Leading acquisition planning, forecasting, and channel prioritisation aligned to business growth targets

Managing acquisition budgets with a strong focus on efficiency, ROI, and sustainable scale

Building and developing a small but high-impact acquisition team

Driving experimentation and optimisation across search, social, video, creators, and emerging platforms

Working closely with product, growth, and data teams to ensure clear attribution and insight-led decisions

Reporting acquisition performance, risks, and opportunities clearly to senior leadership

What you’ll need:

Proven experience leading B2C user acquisition for consumer software or digital products

Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms

Demonstrated ownership of acquisition targets, budgets, and forecasting

Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition

Strong analytical mindset with confidence working with data, dashboards, and experimentation frameworks

Experience scaling products used by large consumer audiences

Comfort operating in fast-moving, product-led environments

Nice to have:

Experience with freemium or self-serve business models

Deep understanding of platforms such as YouTube, TikTok, and creator ecosystems as acquisition channels

Background in scale-up or high-growth consumer tech environments

What’s on offer:

Salary up to £100,000

Fully remote working within the UK or Europe

Ownership of acquisition strategy for a high-growth consumer product

Opportunity to shape how a globally used platform grows its audience

Work alongside product, growth, and data leaders in a highly collaborative environment

This role suits someone who lives and breathes consumer growth, understands gaming culture, and enjoys taking full accountability for how users discover and adopt a product at scale.

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