Marketing & Communications Coordinator (On-Site)

Job Title: Marketing & Communications Coordinator
Location: White Rock Medical Center – Dallas, TX

Job Type: Full-Time, on-site

About Us
White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care while building meaningful relationships with our patients and surrounding communities. We are seeking a creative, organized, and strategic Marketing & Communications Coordinator to oversee and execute the hospital’s marketing efforts across digital, community, print, and internal communication channels.

Position Summary
The Marketing & Communications Coordinator will oversee the hospital’s marketing platforms, campaigns, communications, community outreach initiatives, print production, and promotional efforts while helping guide the overall direction of the marketing department. The coordinator will oversee marketing efforts for White Rock Medical Center, the Emergency Room, and the Multi‑Specialty Clinic while ensuring consistent branding, patient engagement, and community visibility across all service lines.

Key Responsibilities
Marketing Strategy & Department Oversight

Assist in developing and executing quarterly and annual marketing plans

Help oversee the hospital’s overall marketing initiatives, branding, and communication efforts

Create and maintain monthly social media and marketing content calendars

Maintain a live shared marketing calendar and project management tracker accessible to leadership

Create and maintain live reports, task trackers, and ongoing marketing progress updates

Present marketing ideas, campaign plans, department needs, and long‑term growth opportunities

Research and help implement CRM systems and marketing tools

Coordinate company culture initiatives, employee engagement campaigns, and hospital celebrations

Assist hospital leadership and staff with marketing‑related projects and communication needs

Prepare quarterly marketing progress reports

Digital Marketing & Content Creation

Create, schedule, and manage content across websites, social media, newsletters, blogs, and email campaigns

Oversee Facebook, Instagram, TikTok, LinkedIn, and Google Business Profiles

Manage marketing efforts for the hospital, ER, and Multi‑Specialty Clinic

Publish weekly Google Business Profile posts

Maintain and optimize Google Business Profiles for local SEO and patient engagement

Create SEO‑focused content

Write and publish 1–2 monthly blogs

Upload website news articles, newsletters, and updates weekly

Design flyers, graphics, newsletters, and communication materials using Canva and other tools

Coordinate photography, video, graphics, and promotional campaigns

Assist with Google Ads, digital advertising, and SEO optimization

Maintain marketing software, CRM systems, and email platforms

Community Outreach & Event Representation

Coordinate and attend community outreach initiatives, networking events, and health fairs

Represent White Rock Medical Center at East Dallas Chamber events

Set up and manage hospital booths at events

Engage with booth visitors and promote hospital services

Build relationships with event coordinators, business owners, and community partners

Strengthen relationships with Dallas College, UNT Dallas, and local organizations

Assist with partnership development opportunities

Reputation Management & Analytics

Monitor and manage online reviews and reputation management platforms

Request patient reviews through Birdeye and related tools

Respond to patient reviews and improve engagement

Track campaign performance and patient engagement metrics

Prepare quarterly analytics reports for Meta, Google Analytics, LinkedIn, and additional channels

Report on marketing impact, patient growth, and outreach success

Print Production, Swag & Vendor Coordination

Design and coordinate print materials including brochures, banners, signage, and outreach materials

Coordinate branded merchandise and hospital swag

Manage swag inventory and promotional material stock

Research and maintain relationships with vendors and printers

Compare vendor pricing and identify cost‑effective solutions

Coordinate production timelines and approvals

Assist with staying within marketing budgets

Communications & Internal Engagement

Develop newsletters, staff updates, announcements, and internal communications

Collaborate with departments to gather stories and updates

Support PR and community engagement initiatives

Assist with employee‑focused marketing materials and culture campaigns

Internship & Vendor Coordination

Oversee marketing interns and delegate projects

Coordinate with vendors, advertisers, printers, and media partners

Assist with campaign and event coordination

Compliance & Brand Standards

Ensure all marketing materials remain HIPAA‑compliant

Maintain consistent branding and messaging across all channels

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field

2–5 years of experience in marketing, communications, healthcare marketing, nonprofit marketing, or related industries

Strong understanding of social media marketing, branding, digital campaigns, print coordination, and community outreach

Experience with Canva, Mailchimp, Hootsuite, Meta Business Suite, Google Analytics, or similar platforms

Experience with Birdeye preferred

Strong writing, editing, organization, vendor coordination, and project management skills

Ability to work independently while managing multiple projects and deadlines

Comfortable presenting ideas, reporting metrics, and contributing to strategic planning discussions

Portfolio or examples of past work preferred

Benefits

Health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Retirement plan option

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