Chief Marketing Officer

About Us
Clearly is a mental health platform

that makes therapy more accessible, affordable, and effective. We tackle the global mental health problem by bridging the gap between growing demand and limited access to care. Clearly combines personalized sessions with therapists and AI-driven support, offering both professional depth and scalability in a single solution.

Clearly in numbers

We've supported over

200,000 therapy sessions

Our network includes nearly

800 trusted, verified psychotherapists

We’re proud of our

careful selection process — only 4% of applicants

become a psychotherapist at Clearly, ensuring the highest quality of care for our clients

We’re already helping people across several markets — and we’re just getting started. Our goal is to expand even further, making quality psychotherapy accessible to more communities around the world. Join us and be part of a mission that truly changes lives.

About the Role
We’re looking for a data-driven and execution-minded Chief Marketing Officer (CMO)

to lead and scale our marketing engine across multiple countries, channels, and customer segments.

As CMO, you’ll own the full marketing strategy — from paid acquisition and brand building to retention and lifecycle flows. You'll be responsible for designing and executing a multi-market, multi-channel growth system, deeply rooted in business intelligence and experimentation.

You’ll collaborate closely with the Expansion Manager, Product leadership, and founders to enter new markets, build go-to-market (GTM) plans, and shape how mental health is delivered globally.

Key Responsibilities

Marketing strategy

– lead integrated multi-channel strategy (paid, organic, lifecycle, brand, PR) across all markets and segments

Business Intelligence & Analytics

– develop a robust analytics layer to track CAC, LTV, funnel health, and channel attribution; turn data into decisions

GTM & expansion

– co-develop GTM playbooks for new market launches; support Expansion team with scalable acquisition frameworks

Growth

– design and implement experiments to drive acquisition, activation, retention, and monetization; identify growth loops and viral mechanics

Full-funnel ownership

– from lead gen and onboarding to retention and referrals; build customer journeys that work across regions

Team hiring & leadership

– hire and lead a high-performing team across performance, content, CRM, analytics, and country marketing

Collaboration & alignment

– build deep integration with Product, Supply, and Expansion; drive shared KPIs and OKR rituals

Budgeting & planning

– own marketing budgets and growth forecasting per region; run monthly and quarterly planning cycles

Brand & messaging

– own Clearly’s narrative across cultures and channels; ensure consistency while localizing effectively

C-suite impact

– report to co-founders; help define company-wide strategy based on user insights and growth metrics

Expectations

7+ years in senior marketing or growth roles (marketplaces, SaaS, or health tech preferred)

Proven track record in international or global markets

Hands-on experience with multi-market expansion, performance marketing, brand development, and CRM

Deep understanding of funnel optimization, segmentation, retention strategies, and marketing attribution

Strategic thinking and structured planning, with the ability to zoom into operational detail when needed

Proven leadership experience: hiring, mentoring, and aligning teams across disciplines and time zones

Fluency in English

Strong analytical skills: cohort analysis, funnel metrics, budgeting, A/B testing, BI tooling (e.g. Looker, GA4, Mixpanel, etc.)

Track record of driving results in complex, multistep user journeys

Passion for mental health and motivation to build something meaningful and global

Would be a plus

Experience in telemedicine or mental health marketplaces

Experience with Latin American or Southern European markets

Previous ownership of GTM for new countries or product lines

Familiarity with growth loops and AI-driven personalisation

Fluency in Spanish or Portuguese

What we offer

Competitive compensation + performance-based bonuses

Profit share or Equity path for long-term upside and strategic influence

Professional development budget for conferences, courses, and executive education

Direct access to founders and a cross-functional leadership team

Remote-first culture with flexibility, ownership, and fast decision cycles

A mission that changes lives, backed by real traction and an international vision

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