Product Marketing Manager

Product Marketing Manager
Location:

Remote (Eastern Time Zone or Central)

Reports To:

Business Unit Leader

About Instructional Empowerment (IE)
Instructional Empowerment (IE) is a mission‑driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.

About the Role
We are seeking a revenue‑driven Product Marketing Manager (PMM) who is also a strong storyteller and strategic communicator to lead go‑to‑market strategy, sales enablement, and product positioning across our K–12 portfolio, with a focus on school employee evaluation solutions.

This is a commercial role, not brand marketing. The PMM is accountable for product marketing campaign effectiveness, pipeline growth, win rates, and revenue impact, and sits at the intersection of Product, Business Development, and Marketing.

A key part of this role is the ability to translate complex products into clear, compelling, customer‑centered narratives that drive district understanding, urgency, and adoption.

What You’ll Do
Go-to-Market & Positioning

Lead go‑to‑market strategy for new and existing products

Define ICPs, buyer personas, and district decision drivers

Develop clear, differentiated messaging and product narratives

Align positioning across Product, Sales, and Marketing to support revenue growth

Identify expansion and cross‑sell opportunities

Strong copywriting skills for website, product brochures, email campaigns, and PPC ads

Social media strategies

Storytelling & Sales Enablement

Create high‑impact sales tools including decks, case studies, battlecards, ROI narratives, and board‑ready materials

Turn complex product concepts into simple, persuasive, story‑driven messaging

Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights

Equip sales teams with narratives that shorten cycles and improve close rates

Customer & Market Insight

Conduct voice‑of‑customer research (interviews, surveys, win/loss analysis)

Translate insights into messaging, positioning, and product recommendations

Monitor competitive landscape and market trends

Revenue & Performance Impact

Analyze pipeline, win rates, conversion, and adoption metrics

Optimize go‑to‑market effectiveness based on data

Support revenue growth and market expansion strategies

Required Qualifications

5+ years in product marketing, sales, marketing, or go‑to‑market roles

Direct sales and/or marketing experience required

Experience in consultative B2B sales environments

Strong copywriting, storytelling, and messaging skills

Ability to translate complex ideas into clear, compelling value propositions

Strong analytical skills and data‑driven decision‑making

Cross‑functional collaboration experience with Product, Sales, and Marketing

Highly Preferred

K–12 product management, product marketing and/or sales experience

Experience selling to or marketing within public school districts

Understanding of district procurement and funding cycles

Portfolio demonstrating messaging, storytelling, or campaign work

What We Offer?
At Instructional Empowerment, you’ll be part of a passionate, mission‑driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.

Salary range: $90,000–$100,000

Competitive compensation and benefits package

100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)

15 Days PTO given upfront in your first year

8 Paid Holidays + 2 Floating Holidays

401K plan – 4% company match

Exceptional Onboarding Process

And many more benefits

Want to Learn More About Instructional Empowerment?

Visit our website at: www.instructionalempowerment.com

Follow us on Facebook

See what our employees have to say on Glassdoor

Like us on Instagram

This is a

remote role

with approximately

25% travel

for events and conferences.

EEO Statement

Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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