Growth Marketing Manager (Paid + Organic Acquisition)

Growth Marketing Manager (Paid + Organic Acquisition)
Full-Time Remote | U.S. Time Zones

About the Role
We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels. This is not a coordination or “campaign management only” role. We’re looking for someone who understands how to generate pipeline, scale qualified lead acquisition, improve conversion efficiency, and turn attention into measurable revenue growth.

You will own strategy, execution, optimization, testing, tracking, and performance across multiple channels. This role combines performance marketing, organic growth, content strategy, funnel optimization, analytics, and growth experimentation.

If you thrive on execution + testing + iteration + measurable performance, this role is a strong fit.

What You’ll Own
1. Paid Media Strategy & Execution

Build and manage campaigns across: Google Ads (Search, PMax, Display, YouTube), Meta (Facebook & Instagram), LinkedIn Ads, X (Twitter), Reddit, TikTok, YouTube, Emerging paid channels.

Launch campaigns end-to-end: targeting, audience segmentation, tracking, ad copy, creatives, optimization.

Build full-funnel acquisition strategies focused on: B2B lead generation, pipeline growth, conversion optimization.

Continuously test: hooks, messaging, creatives, audiences, offers, landing pages.

2. Organic & Social Growth

Own organic growth across: LinkedIn, X (Twitter), Instagram, TikTok, Reddit, YouTube.

Develop and execute content strategies aligned with paid acquisition goals.

Test messaging organically before scaling through paid.

Build: audience engagement, brand visibility, inbound demand, community traction.

Identify emerging growth opportunities and platform trends early.

3. Optimization & Scaling

Monitor campaign performance daily.

Optimize for: CPL, CPA, ROAS, CVR, pipeline growth.

Run structured A/B testing across: creatives, audiences, landing pages, bidding strategies.

Scale winning campaigns while maintaining efficiency.

Adapt quickly to: platform updates, algorithm shifts, attribution/privacy changes.

4. Analytics, Tracking & Attribution

Own: GA4, Google Tag Manager, conversion tracking, pixel implementation, UTM structures.

Analyze funnel performance across paid and organic channels.

Build clear, insight-driven reporting dashboards.

Translate performance data into actionable growth recommendations.

Identify funnel bottlenecks and optimization opportunities.

5. Cross-Functional Collaboration

Align marketing initiatives with: sales goals, pipeline targets, revenue objectives.

Collaborate with: designers, content creators, leadership, sales teams.

Improve: landing pages, messaging, creatives, funnel performance.

Contribute to broader lifecycle and growth initiatives.

Required Experience & Skills

3+ years of hands‑on growth or performance marketing experience.

Strong platform-native experience with: Google Ads, Meta Ads, LinkedIn Ads.

Experience running campaigns across: X, TikTok, Reddit, YouTube, multi-channel ecosystems.

Proven success generating: qualified leads, measurable pipeline, revenue growth.

Deep understanding of: PPC, audience segmentation, funnel optimization, attribution, conversion tracking.

Strong experience with: GA4, Google Tag Manager, performance reporting.

Strong copywriting and messaging skills focused on conversion.

Ability to independently: launch, optimize, scale campaigns.

Preferred Qualifications

Experience with: organic social growth, content-led acquisition, inbound marketing.

Familiarity with: HubSpot, Salesforce, Marketo.

Experience managing: multiple accounts, high ad spend budgets.

Canva or Adobe Creative Suite experience.

Google Ads / Meta certifications.

What Makes You a Strong Fit

Highly execution-oriented.

Think in experiments, not assumptions.

Combine creativity with analytical thinking.

Understand both paid and organic growth loops.

Care about performance outcomes — not vanity metrics.

Move quickly, test aggressively, iterate constantly.

Thrive in fast-moving environments where ownership matters.

Typical Day Looks Like

Review paid and organic performance dashboards.

Launch new campaigns and creative tests.

Optimize targeting, budgets, bids, and messaging.

Analyze funnel performance and conversion bottlenecks.

Collaborate on new creatives and landing page ideas.

Test organic hooks before scaling paid distribution.

Build reports and provide growth recommendations.

In short:

You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs)

Cost Per Lead (CPL).

Cost Per Acquisition (CPA).

Return on Ad Spend (ROAS).

Conversion Rate (CVR).

Pipeline & revenue contribution.

Organic engagement & inbound growth.

Budget efficiency & scaling performance.

#J-18808-Ljbffr