Performance Creative Designer

About Base Coat Marketing
Base Coat Marketing is a niche digital agency obsessed with generating high-quality leads for Painting & Concrete Coating companies across the US & Canada. We build and run the full marketing engine for our clients — Ads, SEO, and Web — and we take performance personally. Every asset we produce is built to convert, not just look good.

About the Role
We’re looking for a Performance Creative Designer who lives at the intersection of great design and data‑driven thinking. This isn’t a “make it pretty” role. You’ll produce short‑form video, ad creatives, and visual assets for real campaigns — and you’ll be expected to care whether they actually work. You’ll track CTR, study hooks, test formats, and use what you learn to make the next batch better. If you get excited by scroll‑stopping hooks, clean brand execution, and seeing your work drive real results, this role is for you.

What You’ll Be Doing

Edit short‑form video content for paid ads and social platforms with a relentless focus on scroll‑stopping hooks, clear CTAs, and conversion‑driven layouts

Design graphics, overlays, lower thirds, and visual elements using Canva and/or Adobe Creative Suite

Format and adapt assets across platform specs, branding guidelines, and publishing requirements — accurately and consistently

Produce fresh batches of creative concepts informed by performance data, competitor research, and platform trends

Test new formats, hooks, and visual styles, and apply what works to keep improving results

Upload and manage content across YouTube, Google Business Profile, and other client‑facing platforms

Collaborate closely with the Ads, CX, and SEO teams on creative briefs, feedback loops, and iteration priorities

Keep asset libraries clean, organized, and ready to deploy

You’re a Great Fit If You…

Have at least 2 years of experience producing creatives for paid media campaigns — and a portfolio to prove it

Are proficient in Canva, Adobe Premiere, or CapCut and can move fast between them

Actually care whether your ads convert — you look at CTR and hook rate, not just aesthetics

Take feedback well and iterate quickly

Stay organized, communicate proactively, and don’t wait to be managed

Role Details

Salary:

From $1,000/month (based on experience)

Schedule:

Candidates must be available to work during Eastern Time:
Monday–Thursday: 8:00 a.m. – 5:00 p.m. EDT
Friday: 8:00 a.m. – 12:00 p.m. EDT

Benefits:

10 paid vacation days per year (+2 days every year), 11 paid holidays (U.S Federal Holidays), Half-Day Fridays, 100% Remote

#J-18808-Ljbffr