Product Marketing Coordinator

Description

The Product Marketing Coordinator is responsible for supporting both tactical execution and higher-level initiatives across Sargent and Greenleaf. The ideal candidate is detail-oriented, organized, and comfortable working across a wide range of marketing activities—from social posts and trade show coordination to supporting product launches, brand alignment, and technical literature updates.

Key Responsibilities:
Tactical Marketing & Sales Support
Create, schedule, and execute social media posts and email marketing campaigns, including copywriting and basic creative coordination.

Support the global sales organization with marketing materials, trade show preparation, and general sales enablement needs.

Assist with trade show management, including:

Distributor booth design review and approvals

Coordination of graphics, images, and trade-show-specific messaging

Trade-show-related email and social campaigns

Manage and support website content accuracy and updates, working with our web provider while ensuring content is current, consistent, and aligned with brand standards.

Product & Brand Marketing Support

Assist with the execution of new product launches and ongoing product marketing initiatives.

Coordinate timelines, materials, and internal communications

Support manual and asset creation in partnership with Product Management

Help monitor and align departments and materials to established brand standards, ensuring consistency across channels and regions.

Support the development, execution, and tracking of the annual marketing plan for 2026 and beyond.

Assist with the review and updating of technical literature, including:

Product manuals

Sales sheets and technical documents

Revision level tracking and document control in coordination with Product Management

Requirements

Strong Communication and Interpersonal skills

Ability to work collaboratively in a team environment

5 years of experience in marketing coordination, product marketing support, or similar roles

Strong written communication skills with experience creating marketing copy

Experience supporting trade shows, sales materials, or distributor marketing

High attention to detail and strong organizational skills

Ability to manage multiple projects simultaneously and work cross-functionally

Detail-oriented with strong organizational skills and time management skills

Proficient with Microsoft Office Suite

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