Public Relations Account Manager

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A national PR and digital marketing agency is seeking a dynamic PR Account Manager. The ideal PR professional has proven experience in B2B and B2C media as well as influencer relations. At least 5 years of PR agency experience overseeing multiple client accounts and team members is required.
We are looking for a highly motivated agency professional who leads with integrity, cares for their teams and clients and is committed to exceptional service and continuous improvement. Our chosen candidate is communicative, humble and proactive, excelling independently to oversee mid and enterprise-level account management, client communications and mentorship of junior team members. The candidate’s enthusiasm and positive energy will foster a collaborative and innovative environment, setting the tone for the agency, team and clients.
Summary
The PR Account Manager (AM) is a primary account contact for clients and the team. Primary responsibilities are to understand the scope of the PR program the agency is executing for each client, help drive account strategy, oversee junior team members, perform the work and drive results alongside team members and deliver regular reporting on all campaigns to measure against KPIs, as well as contribute to new business development.
The AM also has:
Vibrant energy, enthusiasm and a genuine go-getter attitude
Exceptional communication and interpersonal skills
Creativity, strategic thinking and innovation
Strong copywriting and marketing expertise
Rockstar presentation skills with commercial awareness and business acumen
Extensive industry knowledge and networking experience
Excellent project management skills, able to manage multiple top-tier accounts and tasks
Service-oriented and confidentiality-sensitive
Passion for current PR trends and tools
Basic understanding of digital marketing and its application to PR
Responsibilities/Duties
Manage a portfolio of PR accounts and serve as a trusted consultant/advisor for clients, building relationships with existing and new clients and providing innovative and creative ideas regularly
Display proficiency and fundamental understanding in various aspects of digital marketing while recognizing the interconnectedness and integration with the digital landscape
Collaborate with internal stakeholders to develop integrated strategies that combine PR and digital marketing expertise
Regularly develop new PR strategies, creative ideas, and plans, focusing on mid-level clients
Effectively communicate big picture logistics and tactics to both internal and external stakeholders
Liaise and consult with clients regarding press campaigns, creative projects, and PR solutions, ensuring client satisfaction and meeting key performance indicators
Manage media relations opportunities in full, speaking to journalists and other members of the press
Develop news angles, stories and pitches to further the client’s profile, products and services
Analyze and present PR coverage, data and provide written reports
Fulfill the client’s key performance indicators and grow accounts
Lead, motivate and coach junior team members in their respective roles, driving retention and team growth and performance
Contribute to new business pitches and develop compelling PR proposals, as well as identify and pursue upselling opportunities with current clients
Requirements
BA/BS in Communications, Marketing, Public Relations, or a related field
6+ years of experience, minimum of 5 years in an agency environment
Proven media skills across print, online and broadcast
Excellent content writing and copyediting skills
Creative and strategic thinker
Proficient with tools like Slack, Asana and Google Docs
Strong initiative, leadership and work ethic
Exceptional verbal, written and non-verbal communication skills
Adaptable, confident and professional
Highly organized with strong attention to detail
Ability to work remotely in a collaborative, virtual team environment
Basic digital marketing knowledge to enhance PR efforts
Salary/Benefits
Remote team environment, working from your own professional work space
Some travel may be required
Full medical and dental benefits
Generous PTO policy
401K Match
Summer Fridays
Eligible for discretionary bonuses and earned promotions
Seniority level

Seniority level Mid-Senior level
Employment type

Employment type Full-time
Job function

Job function Marketing, Public Relations, and Writing/Editing
Industries Public Relations and Communications Services
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