Regional Sales Manager- Pro A/V

Overview
The Regional Sales Manager (RSM) leads a national team of Account Managers responsible for driving revenue growth across Panasonic's Professional Video & Audio Systems (PAVNA) portfolio. This is a channel-first role the RSM builds and activates a network of Dealers and Systems Integrators who serve as advocates and trusted advisors for Panasonic across key vertical markets.

Responsibilities
Business Leadership

Own and drive achievement of the PAVNA team revenue targets and business plan within budget parameters

Serve as Panasonic's internal authority on the PAVNA channel ecosystem and its application across target verticals

Identify market opportunities, emerging solutions, and partnerships that strengthen Panasonic's competitive position in the Pro A/V channel

Determine appropriate trade show and vertical event participation; manage team activity within PAVNA budget parameters

Collaborate cross-functionally with channel, product management, and BDM sales teams to generate growth

Contribute insights and field intelligence to support leadership's annual planning and go-to-market strategy

Team Management

Implement the go-to-market strategy within the team, translating direction from leadership into clear field execution

Maintain and grow relationships with strategic Dealers, Systems Integrators, and channel partners across all covered verticals

Support end user and vertical market engagement in partnership with the channel — not independently of it

Champion executive-level relationship development between Panasonic and key channel and end user executives

Develop and maintain accurate revenue forecasts; provide timely reporting to leadership on pipeline health, risk, and upside

People Development

Set clear performance expectations and accountabilities for each direct report; hold team members accountable consistently and equitably

Provide regular coaching, feedback, and development opportunities to elevate individual skill levels

Accompany team members on account visits to provide real-time leadership, support, and guidance

Identify and develop future sales leadership talent from within the team

Build a team culture grounded in ownership, transparency, and customer focus

Coach the team on effective use of AI productivity tools (e.g., AI-assisted proposal drafting, CRM enrichment, call prep) without replacing the human judgment and relationships that drive deals

CRM and Sales Management

Maintain advanced proficiency in Salesforce CRM and coach the full team on consistent, accurate usage

Drive pipeline hygiene, forecast accuracy, and pre-call commit discipline across the team

Use data and analytics to inform priorities, identify performance gaps, and hold the team accountable to results

Stay current on AI-powered sales enablement tools and selectively apply them to improve team efficiency and execution quality

Education and Experience

Bachelor's degree in Business, Marketing, or a related field

5–8 years of successful sales experience in the A/V market — manufacturer, reseller, or distributor channel

Demonstrated experience selling commercial-grade Pro A/V, Projection, and Display technologies and/or managed services

Prior experience managing a remote field sales team in a channel or direct sales environment

Strong working knowledge of professional A/V system applications and integration workflows

Ability to clearly articulate a channel partner value proposition and align it with end user and vertical market objectives

Excellent communication and negotiation skills — comfortable presenting at CIO/executive level

Proficient in Microsoft Excel and PowerPoint for business analytics and executive presentations

Proficiency in Salesforce or a comparable CRM platform

Forward-thinking mindset with comfort using AI and emerging productivity tools to improve team execution

Key Competencies

MBA or equivalent graduate education

Industry certifications (CTS, AVIXA, or equivalent)

Experience with managed services, SaaS, or software-plus-hardware solution sellingExisting relationships within the Higher Education, House of Worship, Enterprise, Live Events, Government, or Sports A/V markets

Familiarity with AI-driven camera automation workflows, intelligent production workflows, or AI-enhanced collaboration platforms

Other Requirements

Remote position — U.S.-based, location flexible

Up to 50% travel required, including trade shows, customer visits, and internal meetings

Occasional evening and weekend availability during peak show season

Hybrid/Remote policy
Employees that reside within a certain distance from a Panasonic office will follow a hybrid work schedule.

Benefits & Perks – What’s In It For You
Panasonic is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here’s what you can expect:

Health Benefits

- Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.

Voluntary Benefits

- Life, accident, critical illness, disability, legal, identity theft, and pet insurance.

Panasonic Retirement Savings & Investment Plan (PRSIP)

- 401(k) plan with company matching contributions and immediate vesting.

Paid Time-Off Benefits

- Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.

Educational Assistance

- Tuition reimbursement for job-related courses after six months of service.

Health Management and Wellbeing Programs

- Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.

We Take Opportunity Seriously
At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

Salary Range
$115,000 – $130,000 Salary / $260k - $275k OTE REQ-154678

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

All candidates must have valid authorization to work in the U.S.

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