Web Content Optimization Specialist

Job Description:

Develop and optimize global website content to support digital initiatives, ensuring all assets are structured for scalability, reuse, and Artificial Intelligence (AI)-driven indexing.
Collaborate with User Experience (UX) designers, Brand, and Product Marketing teams to translate complex offerings into intuitive, user-centered digital journeys and action-oriented copy.
Ensure compliance with Search Engine Optimization (SEO) best practices and Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) principles to maintain brand authority and search visibility.
Requirements:

4–7 years of experience in web content strategy, digital content management, or User Experience (UX) writing.
Strong knowledge of modern Search Engine Optimization (SEO), including Artificial Intelligence (AI)-driven search, entity-based optimization, and search intent modeling.
Proven ability in writing for conversion and engagement, utilizing behavioral and performance data to continuously improve messaging and user journey progression.
Technical proficiency with Content Management Systems (CMS) such as Sitecore, and a working knowledge of analytics tools like Google Analytics.
Benefits:

Comprehensive health, wellness, and retirement plans with extensive benefits starting on Day 1.
Unlimited Paid Time Off plan and flexible schedules to support your personal and professional well-being.
Opportunities for continuous learning and professional growth within a global industry leader.

#J-18808-Ljbffr