Senior SEO for a USA Digital Marketing Agency (Remote)

Senior SEO Specialist – LATAM
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top‑tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We are seeking a

Senior SEO Specialist

in all LATAM with deep experience driving measurable growth for

U.S.-based home service businesses , including industries such as

HVAC, plumbing, construction, garage doors, air duct cleaning, and similar local service trades .

This role is ideal for someone who can clearly demonstrate SEO impact through real case studies and understands how search performance translates into

qualified leads, calls, and revenue growth , particularly in

competitive U.S. cities .

You will own local SEO strategy end‑to‑end, from technical foundations and on‑page optimization to authority building and

hands‑on Google Business Profile management . This role is highly execution‑focused and data‑driven.

Content writing is not required ; AI‑generated content is optimized instead.

Key Responsibilities

Develop and execute SEO strategies for

U.S.-based home service businesses

with a strong focus on lead generation.

Own

local SEO execution , including citations, service‑area and location pages, and

Google Business Profile optimization

for competitive U.S. markets.

Manage and optimize on‑page and off‑page SEO, including

high‑quality backlink acquisition

relevant to local services.

Monitor and analyze SEO performance using

Google Search Console and Google Analytics .

Identify technical SEO issues (indexing, crawlability, site structure, site performance) and collaborate with teams to implement fixes.

Track, report, and communicate SEO performance using

clear, measurable KPIs

tied to business outcomes.

Continuously improve rankings, traffic quality, and

lead conversions

using data and insights.

Requirements

3‑5+ years of proven SEO experience , with a strong focus on local SEO.

Demonstrated results through case studies with

U.S.-based home service businesses

(e.g., HVAC, plumbing, construction, garage doors, air duct cleaning).

Proven experience ranking service businesses in

competitive U.S. cities .

Strong expertise in

local SEO strategy and execution , including service‑area businesses.

Hands‑on experience with on‑page SEO, off‑page SEO, and

backlink creation .

Advanced experience managing and optimizing

Google Business Profiles .

Strong working knowledge of

Google Search Console .

Experience using

Google Analytics

for traffic, behavior, and performance analysis.

Ability to identify technical SEO issues and work cross‑functionally to implement fixes.

Strong analytical mindset with a clear focus on

measurable, lead‑driven results .

Benefits

USD Salary.

Ability to work remotely.>

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