Senior Marketing Content Strategist (AI Visibility)

Requirements

6-8+ years of experience in content strategy, SEO, content operations, or marketing operations
Deep understanding of technical SEO, and evolving search behavior
Background in B2B or technical marketing
Experience designing scalable workflows across multi-team, fast-moving environments
A systems-thinking mindset — you see content as an asset, not an output
Proven ability to influence without authority and drive alignment across cross-functional teams
Comfort operating in environments where AI is reshaping discovery and engagement
(Desirable) Experience optimizing content for LLM retrieval or answer engines
(Desirable) Exposure to schema or structured content approaches, with curiosity to go deeper
(Desirable) Experience implementing or evolving CMS and marketing technology systems
What the job involves

We're hiring a Sr.Marketing Content Strategist to help evolve and scale our content strategy for an AI-first, answer-driven landscape
This role sits within the Corporate Marketing function and reports directly to the Head of Corporate Marketing
You'll play a foundational role in shaping how Cockroach Labs structures, governs, and operationalizes content across the organization
This is not primarily a writing role
It's about building the systems, governance, and cross-functional processes that ensure our content is structured, discoverable, reusable, and optimized for both humans and LLMs — sitting at the intersection of content strategy, SEO/AEO, marketing operations, product marketing, and analytics
Your work will ensure Cockroach Labs' content is built for AI visibility, search discoverability, and measurable business impact by default, not as an afterthought
Design and implement content frameworks aligned to search engines, answer engines, and AI agents
Define structured content models including taxonomy, metadata, schema, and modular architecture
Partner with Web and Digital teams to ensure technical implementation supports discoverability and reuse
Establish governance standards that enable content reuse across channels, regions, and formats
Translate AI search and AEO trends into actionable content architecture
Develop guidelines for machine-readable, structured, and citation-friendly content
Optimize content for LLM retrieval, featured snippets, and zero-click experiences
Build feedback loops to measure and improve visibility across AI-driven surfaces
Create scalable intake, production, and publishing workflows
Define RACI models across Product Marketing, Brand, Demand Gen, and Comms
Standardize briefs, templates, QA processes, and performance reporting
Evaluate and evolve the content tech stack (CMS, DAM, AI tools, SEO tools)
Align stakeholders across Marketing, Product, and Sales around shared frameworks
Train internal teams on structured content best practices
Serve as the connective layer between strategy and execution
Define KPIs for discoverability, answer visibility, and content reuse efficiency
Build dashboards that connect content performance to pipeline and authority
Identify operational bottlenecks and continuously improve throughput and quality
In your first 30 days, you'll immerse yourself in our content ecosystem, meet key stakeholders across Marketing and Product, and audit our current content systems and workflows
By 60 days, you'll define a scalable content architecture framework and begin piloting structured models with priority team
By 90 days, you'll implement governance standards, launch measurable AEO initiatives, and establish performance dashboards that tie content structure to business impact

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