Deputy Press Secretary for Creative Partnerships & Black Media

Agency You’ll Join
The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration leads efforts to make the city more affordable, reduce inequality, improve public safety, ensure the delivery of efficient and effective services, and strengthen New York City’s economy. The office values leadership, transparency, fairness, and efficiency and actively seeks diverse talents from various sectors.

The Team You’ll Work With
The Mayor’s Press Office at City Hall monitors media, responds to inquiries, prepares senior officials for interviews, and plans events that communicate accurate, timely information to the public.

The Office of New Media and Cultural Communications transforms the traditional press arm into one that engages new media, ensuring the Mayor’s agenda reaches and mobilizes New Yorkers who have historically been left out of the governing process. It oversees constituency media relations and delivers a consistent narrative across all New York audiences.

The Problems You’ll Solve
The Deputy Press Secretary for Creative Partnerships & Black Media will translate the administration’s priorities into high-impact storytelling across creators, digital platforms, and community-based outlets. This senior role sits at the intersection of press, partnerships, and culture, leading the execution of a creator‑facing media strategy while driving engagement with Black media and other key community outlets.

Key Responsibilities
New Media Strategy & Execution

Lead day‑to‑day execution of new media press strategy across creators, influencers, and digital‑first outlets.

Translate policy announcements into culturally fluent, platform‑native content opportunities.

Identify and secure high‑impact creator and nontraditional media hits (TikTok, YouTube, podcasts, Substack, etc.).

Black Media & Community Press Engagement

Build and maintain strong relationships with Black media outlets, journalists, and community voices.

Develop proactive media strategies to ensure consistent, meaningful engagement with Black audiences.

Support outreach to broader ethnic and community media, including Spanish‑language, South Asian, and other key outlets.

Creative Partnerships

Build and manage relationships with creators, neighborhood pages, cultural figures, and digital‑first outlets.

Oversee development of creator activations (press conferences, campaign rollouts, cultural moments).

Partner with talent teams, agents, and managers to secure participation and maximize reach.

Comms Integration

Integrate new media and community press into broader communications strategy, ensuring alignment with traditional media and messaging.

Draft talking points, briefing materials, and Q&A tailored to creator and community media interviews.

Staff the Mayor at media opportunities and manage on‑the‑ground execution.

Rapid Response & Narrative

Identify moments to insert the Mayor into real‑time cultural and political conversations.

Coordinate quick‑turn creator and community media responses to breaking news and narrative shifts.

Help shape overarching narrative arcs across platforms and audiences.

Team Leadership

Help manage and mentor New Media Press Assistants.

Oversee workflow, approvals, and execution pipelines for creator and media engagement.

Build systems for tracking outreach, coverage, and performance.

Metrics & Evaluation

Track performance across creator partnerships and media engagement (views, reach, engagement, sentiment).

Identify high‑performing partners and scale ongoing relationships.

Contribute to reporting and strategic optimization.

About You

You have strong existing relationships with creators, influencers, or digital outlets.

You have a deep understanding of TikTok, Instagram, YouTube, and emerging platforms.

You have experience staffing principals and managing high‑pressure media environments.

You have strong writing skills across formats (briefings, talking points, pitches).

You can operate both strategically and in rapid‑execution mode.

Qualifications

High School diploma or equivalent required.

4+ years of experience in government communications, digital media, political campaigns, or creator partnerships.

Additional Information
The City of New York is an inclusive equal‑opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

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