SEO Content Strategist

About Compose.ly:
Compose.ly is a leading SEO and content marketing agency helping brands grow through high-impact, full-funnel content. Our work blends performance-driven SEO with messaging that reflects the voice, values, and vision of our clients.

We partner with B2B and B2C brands to turn search demand into meaningful visibility through thoughtful strategy, strong execution, and content that actually serves a purpose. From keyword research and topic ideation to content briefs, on-page optimization, and AI-aware planning, we help brands show up where it matters and say something that sticks.

We’re looking for an SEO Content Strategist to own the ongoing blog strategy for a portfolio of clients. This role is responsible for developing and executing month-to-month SEO blog strategies, including topic ideation, brief generation, and content calendar management. You'll be the strategic engine that keeps clients' content programs running smoothly, consistently, and strategically.

This role is not

for someone who needs step-by-step direction. This is a senior individual contributor role for someone who can manage multiple clients' ongoing content needs simultaneously, maintain strategic momentum month after month, and translate SEO data into actionable blog strategies that drive results.

What You’ll Do:
Own Ongoing SEO Content Strategy Across Multiple Clients

Manage month-to-month blog strategy for a portfolio of B2B and B2C clients

Develop recurring content calendars that balance SEO priorities, business goals, and publishing capacity

Continuously identify and prioritize new blog topics based on keyword research, performance data, and competitive landscape

Maintain strategic direction and momentum across all client accounts month over month.

Lead Topic Ideation & Content Planning

Conduct ongoing topic ideation to ensure clients always have a strategic pipeline of blog content

Translate keyword research, search intent, and competitive insights into clear monthly publishing plans

Ensure topics are net-new, strategically sound, and aligned with client goals and funnel stages

Balance quick-win opportunities with long-term strategic initiatives

Generate & Manage Content Briefs

Create high-quality SEO content briefs for every blog post across your client portfolio

Develop briefs that connect search intent, messaging, brand voice, UX, and conversion considerations

Review and approve briefs produced by contractors or teammates to ensure consistency and quality

Serve as the final strategic checkpoint before content moves into production

Act as the Strategic Client Partner

Serve as the client-facing strategic lead for ongoing blog programs in partnership with account managers

Present monthly content strategies and explain topic prioritization decisions

Help clients understand how ongoing blog content connects to broader SEO and business goals

Build trust through consistent delivery and clear strategic communication

Collaborate Across Teams

Work closely with SEO specialists, writers, editors, and account managers to ensure seamless execution

Ensure alignment between blog strategy, technical SEO efforts, and broader marketing initiatives

Support technical SEO needs related to blog content when needed (internal linking, on-page optimization, etc.)

Monitor Performance & Adjust Strategy

Use GA, GSC, and SEMrush data to evaluate blog performance and inform future strategyIdentify patterns in what's working (and what's not) to continuously improve topic selection

Translate performance insights into strategic adjustments for upcoming months

Support content audits and optimization recommendations based on performance data

Stay Ahead of the Curve

Stay current on SEO trends, AI-generated content implications, and evolving search behavior

Contribute ideas to improve workflows, systems, and scalability across the delivery team

What We’re Looking For:
Required

1–3 years of experience in SEO content strategy, ideally in an agency or fast-paced consulting environment

Proven ability to manage ongoing blog strategies

for multiple clients simultaneously

Strong experience creating, refining, and evaluating SEO content briefs at scale.

Solid understanding of SEO fundamentals, including keyword research, intent mapping, on-page SEO, internal linking, and content audits

Comfortable navigating and pulling insights from data, including:

Google Analytics (GA / GA4)

Google Search Console (GSC)

SEMrush (or similar tools)

Ability to translate performance data into clear, actionable content strategy recommendations

Clear, confident communicator able to explain SEO decisions to non-technical stakeholders

Highly organized, proactive, and comfortable managing multiple clients and priorities with minimal oversight

Proactive and comfortable managing priorities with minimal oversight

Nice to Have

Hands-on experience supporting technical SEO initiatives

Familiarity with tools like Screaming Frog, Ahrefs, Clearscope, or Surfer

Experience with AI-assisted or AI-aware content workflows

Background in e-commerce, B2C, or D2C SEO

Experience managing editorial calendars or content operations

Why Join Compose.ly?

Join a remote-first, collaborative team where strategy actually matters

Own a critical function that directly impacts client success and internal efficiency

Work across a wide range of industries and content challenges

Enjoy autonomy, trust, and flexibility

Be measured on impact and outcomes, not just deliverables

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