Lighting Wester Regional Sales Manager

Location:

Remote / Nationwide (priority to those who reside in Northern CA, Southern CA, Phoenix, Denver, & Seattle)

Travel:

50 percent travel concentrated in the western half of the United States

Our client is an award-winning LED lighting manufacturer known for rapid lead times, agent-centric service, and a culture that celebrates innovation. With record growth in the East and Central regions, they are now investing heavily in the West and need a high-energy sales leader to build the territory from the ground up. You will inherit strong product momentum and a dedicated inside-sales partner while owning the strategy, agency network, and revenue ramp for every market from Seattle to San Diego.

Key Objectives

Deliver year-over-year gains in revenue, margin, and market share across the Western U.S.

Recruit, onboard, and elevate independent lighting rep agencies in priority metros (Northern CA, Southern CA, Phoenix, Denver, Seattle).

Amplify specification pull-through by cultivating deep relationships with designers, distributors, and contractors.

Provide market feedback on competitive trends and new-product opportunities.

Day-to-Day Responsibilities

Surpass annual sales and profit targets through hands‑on territory development.

Identify, vet, and upgrade rep agencies; set clear KPIs and coach them to exceed expectations.

Conduct in‑person and virtual trainings, CEU sessions, and product demonstrations for specifiers and channel partners.

Maintain a vigorous pipeline and accurate forecast in CRM; coordinate closely with the quoting desk for rapid turnaround.

Represent the brand at trade shows, agent conferences, and industry events (travel ~50 percent).

Partner with operations, customer service, and engineering teams to ensure an exceptional end-to-end customer experience.

What You Bring

5+ years of territory or channel sales success with a commercial/architectural lighting manufacturer or lighting rep agency.

Demonstrated ability to accelerate sales through independent rep networks and channel partners.

Existing relationships in Western lighting markets and comfort navigating the design/specification ecosystem.

Entrepreneurial, commission-driven mindset with the stamina to cover a large geography.

Proficiency with CRM (Salesforce or similar) and Microsoft 365; data-driven forecasting skills.

Willingness to travel about 50 percent to meet agents and customers across the region.

Competitive base salary plus uncapped monthly commission.

Meaningful upside tied directly to territory growth.

Comprehensive benefits including medical, dental, vision, HSA match, 401(k) with company match, paid holidays, PTO, life insurance, and annual bonus potential.

Support Structure

Dedicated West-Coast inside-sales specialist for quoting and customer care.

Robust marketing, sample, and engineering resources to accelerate your success.

Ready to Build Something Big?
If you are a competitive, relationship-oriented sales pro who thrives on creating new markets, apply today to learn how you can shape the future of lighting in the West.

About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at

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