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Digital Media Strategist / Sr. Digital Media Strategist, Sales Planning

LocalFactor, New York, NY, USA

Pay: $70,000-$80,000/yr

Job type: Full Time


Direct message the job poster from LocalFactor
Digital Media Strategist / Sr. Digital Media Strategist, Media Strategy & Planning
Location: Remote / Virtual (CST & PST work hours preferred; all time zones will be considered)
Status: FULL TIME
Job Description
LocalFactor, a leading provider of programmatic and digital media services for brands and agencies, is seeking a Digital Media Strategist with 3 - 5 years of media experience to join their rapidly expanding Customer Success organization. The (Sr.) Media Strategist will be responsible for a queue of inbound sales proposal requests and producing high quality media plans. The role reports to the Director of Media Strategy & Planning.
The Digital Media Strategist/Sr. Digital Media Strategist will successfully:
Master the LocalFactor story with a comprehensive understanding of the company’s products, capabilities and differentiators
Ensure end-to-end RFP process exceeds seller and client expectations while achieving company goals
Own or contribute to strategic RFPs, building customized plans that deliver on campaign objectives
Build powerful presentations that bring proposal recommendations to life
Liaise with Sales, Account Management and Ad-Operations teams to refine the planning process and identify growth opportunities
Ensure all proposals and marketing collateral maintain LocalFactor’s brand standards, clearly communicating core strengths and our brand story
Assist with the prioritization, development and rollout of sales collateral, including verticalized pitches, sales sheets and case studies
Maintain detailed tracking and reporting on team progress, communicating opportunities and challenges to team leadership
Stay up-to-date on the latest market trends and capabilities, translating them to new strategies and tactics in client recommendations
Monitor and track the competitive landscape, communicating updates to the broader organization
Qualifications
Minimum of 2 years experience in digital media buying, sales, sales marketing, brand marketing or Marketing role at a media agency, brand, ad-tech company or publisher
Comprehensive knowledge of the overall advertising industry ecosystem– programmatic, TV/OTT, video, native, social and other digital channels
Some working knowledge of various DSPs (DV360, The Trade Desk, Basis etc)
Strong attention to detail with high standards for producing accurate, quality deliverables
Proven ability to work cross-functionally, managing relationships with peers on other teams
Excellent communication skills in English, Spanish is a plus
Team first, solutions orientated mentality
Interested in mentoring others
Excellent ability to tell marketing stories using data and research
Ability to work in an international environment and across multiple departments
Strong organizational skills, with the ability to multi-task
Proficient in Excel and PowerPoint, DSP platforms & Project Mgmt platforms
Benefits include:
Competitive pay
Flexible time off, vacation, holidays
401k
100% Remote
About LocalFactor
Founded in 2021, LocalFactor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels. We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers
Seniority level

Seniority level Mid-Senior level
Employment type

Employment type Full-time
Job function

Job function Advertising, Marketing, and Sales
Industries Advertising Services and Technology, Information and Media
Referrals increase your chances of interviewing at LocalFactor by 2x
Inferred from the description for this job

401(k)
Vision insurance
Medical insurance
Paid maternity leave
Paid paternity leave
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