Growth Marketing Manager

Do you get excited about turning

messy marketing data

into clear insights and measurable pipeline? Are you the kind of marketer who loves

building systems and structure

just as much as

hitting ambitious lead targets ?

If so, you might be the perfect fit for Grant Street Group as our

Growth Marketing Specialist .

At Grant Street Group, we build cloud‑based software for public sector clients, including platforms for

tax collection, electronic payments, and online auctions

that help government work better. Our products support complex, long sales cycles driven by events, RFP timing, and relationship‑heavy sales motions, and we’re investing in a Marketing engine that can keep pace.

In this role, you will...

Build and maintain Marketing’s

measurement, attribution, and reporting framework

across channels and programs.

Own

campaign tracking, UTM governance, and lead source structure

so we can trust our data and compare performance over time.

Partner closely with

Revenue Operations

to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce.

Build

dashboards and KPIs

that clearly demonstrate Marketing ROI and make it easy for stakeholders to understand performance at a glance.

Own and optimize the Martech stack

Manage and optimize the

Marketing tech stack , including Salesforce, marketing automation, and analytics tools, to support end‑to‑end campaign execution and reporting.

Establish and enforce

campaign setup standards and governance

so that every campaign is trackable, attributable, and reportable from day one.

Drive net‑new lead generation and pipeline

Design and execute

integrated campaigns

that generate qualified leads across digital and event channels (paid media, retargeting, email workflows, and more).

Own

email campaign execution and performance optimization , including segmentation, testing, and continuous improvement of key metrics.

Manage

digital channel performance

and use data to shift budget and focus toward what’s generating real pipeline.

Convert

event engagement

(conferences, webinars, and other field activities) into measurable pipeline with clear follow‑up flows and attribution.

Report on Marketing’s impact

Own

marketing‑sourced and marketing‑influenced pipeline reporting , ensuring leaders have clear, defensible visibility into Marketing’s revenue contribution.

Build and maintain

performance dashboards

that make it easy for Marketing and Sales to see what’s working, what’s not, and what to try next.

You might be a good fit if you naturally think about…

Are we generating enough qualified leads, and from which segments and personas?

Which channels are actually producing pipeline—not just clicks or MQLs?

Where is conversion breaking down in the funnel, and how can we improve it?

How do we improve cost per lead and cost per opportunity over time?

What does the data suggest we test next, and how do we run that experiment?

You enjoy building systems and structure, but you’re just as energized by

performance targets

and watching lead and pipeline numbers move because of your work.

What you bring

3–5+ years of experience

in digital marketing, with meaningful experience in

marketing operations, building systems, analytics, and demand generation .

Hands‑on ownership of

CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs .

Experience working in

B2B SaaS ; experience in

GovTech or public sector SaaS

is a strong plus.

Technical skill set

Proven experience managing and optimizing a

marketing tech stack

(e.g., Salesforce, marketing automation platforms, analytics tools).

Deep familiarity with

campaign tracking, UTM governance, and lead source structures

that support accurate attribution.

Experience with

attribution modeling and pipeline reporting , ideally in environments with longer, multi‑touch sales cycles.

Comfortable

building dashboards and KPIs

that stakeholders actually use to make decisions.

Hands‑on experience

designing and executing digital and email campaigns

that generate qualified leads and can be optimized over time.

Familiarity with

SEO and GEO performance tracking

and partnering with Content on keyword opportunities.

How you work

You’re a

systems thinker

who is comfortable building net‑new structure and documented processes where they don’t yet exist.

You’re comfortable working closely with

RevOps and Sales

to align definitions, data hygiene, and shared KPIs.

You understand that

GovTech demand generation behaves differently

than most SaaS—longer sales cycles, event‑driven engagement, RFP‑driven timelines, and relationship‑heavy sales—and you build growth programs with that context in mind.

Why Grant Street Group?
We reward

teamwork, professional excellence, and individual responsibility . Using the best collaboration tools available, we offer a

technology‑rich work environment

that makes it possible for us to support the needs of our employees wherever they are. There is minimal travel: 1-2 weeks per year for on‑site meetings.

If you are passionate about your work, have an entrepreneurial spirit, and want to be on a team of exceptional professionals, then

Grant Street is for you .

Expected Salary Range: $95,000–$120,000/year

Recruitment Fraud Warning: It has come to our attention that various individuals have been posing as Grant Street Group employees and contacting job seekers to schedule interviews and/or complete pre‑interview screening questions. All legitimate Grant Street Group positions require completing an application on our website before an interview. When you are contacted by Grant Street Group, all correspondence will come from an email address ending in “@grantstreet.com”. The hiring process usually takes several weeks and begins with a phone or video interview. Grant Street Group will not ask you to use any platform other than Google Meet or Zoom to conduct an interview. We will not ask you to make payments or to provide your date of birth, social security number, or banking details during the interview process. If you believe you have been a victim of recruiting fraud concerning Grant Street Group, please contact us at jobs@grantstreet.com.

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