Admissions & Strategic Promotion Manager Job at The French American Academy in E

Admissions & Strategic Manager
The Admissions & Strategic Promotion Manager is the primary driver of school growth and enrollment success. This high‑impact, results‑oriented role combines direct sales—navigating prospective families through the sales journey to exceed enrollment targets—with strategic digital promotion via high‑energy marketing and social media campaigns.

1. Direct Promotion & Admissions

Lead Management:

Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.

On‑Site Engagement:

Coordinate and lead school tours, virtual info sessions, and admissions meetings.

Events:

Plan and execute major recruitment events, including open houses (logistics, reminder calls, program planning, and team briefing).

Family Retention:

Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.

2. Marketing & Strategic Promotion

Content & Branding:

Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.

Digital Ecosystem:

Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.

Lead Nurturing:

Design automated email drip campaigns and newsletters to engage prospective and returning families.

Event Leadership:

Organize and lead promotional events and open houses to drive recruitment and community awareness.

Social Media:

Oversee all social media platforms to increase brand awareness and community engagement.

3. Data, Reporting & Back‑Office

Enrollment Tracking:

Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.

Systems Management:

Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.

Reporting:

Present weekly dashboards (trends and enrollment numbers) to management and the Board.

Financial Aid Coordination:

Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.

Required Qualifications

Sales & Lead Conversion Expertise

Creativity

Analytical Mindset

Digital Expertise

Flexibility & Adaptability

Communication & Soft Skills

Languages:

Fluent English is required; French is a significant advantage.

#J-18808-Ljbffr