Graphic Designer Specialist Job at Lucchese Bootmaker in Dallas

Graphic Design Specialist
Job Summary
The Graphic Design Specialist executes and maintains Lucchese’s visual brand identity across all creative assets. Reporting to the Associate Director, Brand Design, this role partners with cross-functional teams to deliver consistent, high-quality, on-brand design solutions.

Scope of Job
The Graphic Design Specialist plays a critical role in protecting, maintaining, and evolving the Lucchese brand across all touchpoints. This role ensures consistent and high-quality application of brand guidelines across print, digital, retail, wholesale, and marketing activation channels. The designer collaborates cross-functionally with marketing, e-commerce, wholesale, and creative teams to deliver cohesive, brand-aligned creative that supports seasonal initiatives, product launches, and business objectives. The role manages multiple design projects simultaneously, from concept through production, and executes and delivers printed and digital brand assets. Success is measured by brand consistency, creative quality, on-time delivery, and effective collaboration with internal stakeholders.

Duties / Responsibilities

Follow brand guidelines and protect the brand identity across all applications

Own and ensure correct usage of brand logos, typography, and color standards throughout all design and development projects

Manage and assist in the production of printed assets and all brand creative materials

Collaborate with the creative team to develop communication and creative strategies while maintaining brand integrity

Support the annual operating plan and business goals through active participation in the brand integration process

Ensure seasonal themes, product launches, and key initiatives are executed effectively and, in a brand, accretive manner

Deliver cohesive creative across omni-channel sales and the entire customer experience

Help team members and management with projects and tasks assigned

All other duties as assigned

Required Skills / Abilities

Strong understanding of brand systems and visual identity

Advanced graphic design and layout skills

Expertise in typography and color theory

Strong attention to detail and quality control

Ability to manage multiple projects and deadlines

Excellent collaboration and communication skills

Print production knowledge and vendor coordination experience

Brand and logo development

Illustration and vector graphics

Infographics, mockups, and icon design

Print layout and production (brochures, flyers, ads, posters, window, graphics, and billboards)

Typography, learning, tracking, and leading

Photo editing including color correction, sizing, resolution, retouching,

Color systems: RGB, CMYK, Pantone

File formats: AI, PSD, INDD, EPS, PDF, JPG, PNG, TIFF

Adobe Creative Cloud tools including Photoshop, Illustrator, Acrobat

Education, Experience, and/or Certifications

Minimum 2 years of experience in Graphic Design or similar.

Bachelor’s Degree (or foreign equivalent) in Graphic Design, or similar

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift to 30 pounds at times.

Must be able to see color, hear, and listen, to effectively communicate.

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