Job Title: Google Ads Specialist
Location:
Remote
Working Hours:
U.S. Hours
Contract Type: Full-Time
About the Role
We’re hiring a
Google Ads Specialist
for our client to own and optimize Google Ads campaigns across multiple client accounts.
This is a
hands-on execution role
— not strategy-only. You’ll be responsible for
building, managing, and optimizing campaigns daily , with a strong focus on
lead generation and performance .
If you’re someone who understands Google Ads beyond the basics and can
actively improve performance, fix tracking issues, and drive results , this role will fit.
What You’ll Be Doing
1. Campaign Management & Optimization
Manage and optimize
Google Ads campaigns (Search + Performance Max)
Continuously adjust
bids, budgets, keywords, and targeting
Identify opportunities to improve
lead quality and ROI
2. Performance Tracking & Analytics
Monitor campaign performance and make
data-driven decisions
Identify underperforming areas and take
immediate action
Ensure accurate
conversion tracking and attribution
3. Campaign Setup & Testing
Build and launch new campaigns (structure, targeting, ad copy)
Run ongoing
A/B testing on ads and strategies
Conduct keyword research and competitor analysis
4. Tracking & Technical Setup
Implement and manage tracking using
Google Tag Manager & Google Analytics
Troubleshoot tracking issues and ensure
clean data flow
5. Reporting & Communication
Prepare
weekly performance reports and insights
Support internal teams with clear updates on campaign performance
What Success Looks Like
Campaigns are
consistently improving in performance (CPL, conversions, ROI)
Tracking is
accurate and reliable
Issues are identified and fixed
without being told
Accounts are
actively managed, not left on autopilot
Clear, actionable insights are shared regularly
Non-Negotiables
2+ years hands-on Google Ads experience
Google Ads Certification (active)
Strong experience with:
Google Search Ads
Performance Max campaigns
Google Tag Manager
Google Analytics
Proven experience managing
lead generation campaigns
Strong analytical mindset (comfortable working with data daily)
Fluent English communication
Ability to work
U.S. hours
Nice to Have (Not Required)
Experience with
Google Shopping Ads
Exposure to
SEO or paid social (Meta, etc.)
Familiarity with tools like
Go High Level
Experience handling
multiple client accounts simultaneously
Who This Is NOT For
Candidates with only
basic Google Ads exposure
Strategy-only marketers with no hands-on execution
Candidates who rely on others for
tracking setup or troubleshooting
People who struggle managing
multiple accounts at once
Who This Is Perfect For
Hands-on operators who enjoy
optimizing campaigns daily
Performance-driven marketers focused on
results, not vanity metrics
Candidates comfortable in
fast-paced, high-volume environments
People who take ownership of
performance and outcomes
Interview Process:
Initial Phone Screen
Video Interview with Pavago Recruiter
Client Interview
Offer & Background Verification
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Google Ads Specialist Job at Pavago in New York
Pavago, New York, NY, USA
Job type: Contract