Marketing Manager, Brand & Audience Insights Job at Farber Debt Solutions in New

Position Summary
Marketing Manager, Brand & Audience Insights

is responsible for translating Farber’s brand strategy into clear, insight‑led marketing. This role ensures all marketing efforts are grounded in a deep, evidence‑based understanding of the customer. Reporting to the Senior Manager, Integrated Marketing, you will partner with Integrated Marketing, Client Marketing, Content, Creative, CX, and Analytics to enable consistent, insight‑led execution across the full customer lifecycle. This role ensures the right message reaches the right audience, informed by a data‑backed understanding of customer behaviour, motivations, and needs.

Key Responsibilities
Brand Strategy & Governance

Operationalize Farber’s brand strategy, including positioning, value propositions, messaging frameworks

Translate strategic direction into clear, usable tools (e.g., messaging frameworks, briefs, templates) for cross‑functional teams

Ensure consistent application of brand voice, tone, and visual identity across channels and touchpoints

Partner with Content and Creative teams to guide messaging and campaign development

Support brand governance through review and guidance, ensuring alignment to strategic intent

Audience & Insight Strategy

Build and maintain a strong, insight‑led foundation for marketing decisions

Synthesize inputs from research, CX data, campaign performance, and third‑party sources into a clear view of the customer

Define and lead the marketing learning agenda, identifying key knowledge gaps and priorities

Monitor competitive marketing activity to inform positioning and go‑to‑market decisions that maintain differentiation

Lead the development and evolution of segmentation models, personas and audience frameworks and customer readiness stages

Identify key behavioural drivers, including barriers (e.g., stigma, fear) and triggers (e.g., financial stress), to inform messaging and targeting

Partner with CX to ensure alignment between customer experience and brand

Insight Translation & Application

Translate customer insights into actionable messaging and campaign inputs

Support Integrated Marketing in developing insight‑led campaign strategies and briefs

Partner with Client Marketing, Content, Creative, and CX to ensure audience and messaging frameworks are reflected in lifecycle programs and experiences

Ensure consistent application of insights and messaging from acquisition through retention

Research & Learning Agenda

Develop and execute the annual marketing learning agenda aligned to business priorities

Partner with vendors, CX, and Analytics to execute qualitative and quantitative research

Guide application of research in message testing, creative development, and campaign performance

Translate findings into clear, actionable recommendations

Enablement & Organizational Impact

Build and maintain a centralized repository of audience insights and research

Develop playbooks and frameworks to standardize how insights are applied across teams

Train and support teams on personas, insight‑led briefing, and messaging frameworks

Champion a culture of insight‑driven marketing across teams

Qualifications

8-10 years of experience in brand planning, integrated marketing, audience insights, campaign strategy, or related roles

Experience translating strategic direction into annual plans, messaging frameworks, campaign briefs, or go‑to‑market inputs

Strong understanding of audience research, customer insights, with proven ability to apply them to marketing execution

Strong experience in brand development and governance

Demonstrated ability to influence cross‑functional teams and drive adoption

Experience operating in complex, multi‑stakeholder environments

Benefits

Remote work model

Vacation and wellness days

Extended health and dental coverage, plus virtual doctor services

Employee Assistance Program and mental health resources

Company‑matching retirement savings plan

Financial support for professional development

Annual company events

Exclusive access to perks and discounts

Accommodations
If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at careers@farbergroup.com.

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