Ad Operations Associate Job at GroundTruth in New York

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team.

Shift Time: 6:30 PM to 3:30 AM IST

A bit about Team
As an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.

You will:

Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders

Traffic advertising campaigns in GT’s proprietary ad-serving platform

Track, measure, and analyze the performance of multiple advertising campaigns simultaneously

Troubleshoot with cross-functional stakeholders in case of any campaign-related issues

Manage expectations, communication, and reporting metrics to internal team members

Ensure successful fulfillment of all campaigns

Create and maintain documentation pertinent to the Ad Operations team

Reporting and month-end reconciliation

Complete detailed quality assurance reviews of campaign setups and updates

You are:

Proactive and resourceful.

Familiar with digital media and ad technology.

Extremely detail-oriented, analytical, motivated, and technically competent.

Dynamic and performance-driven in a fast-paced team environment.

You have:

1 to 2 years working experience in digital ad operations or relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc.

Strong analytic skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledge.

Demonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP).

Excellent client servicing, organizational, and communication skills.

Excellent MS Excel skills.

Must have experience with HTML5, JavaScript ads.

Experience in creating Mobile Rich Media ads.

Proficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging tools.

Benefits

Parental leave - Maternity and Paternity

Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)

In Office Daily Catered Breakfast, Lunch, Snacks and Beverages

Health cover for any hospitalization. Covers both nuclear family and parents

Tele-med for free doctor consultation, discounts on health checkups and medicines

Wellness/Gym Reimbursement

Pet Expense Reimbursement

Childcare Expenses and reimbursements

Employee referral program

Education reimbursement program

Skill development program

Cell phone reimbursement (Mobilen
Internet reimbursement/Postpaid cell phone bill/or both.

Birthday treat reimbursement

Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer% Basic

Creche reimbursement

Co-working space reimbursement

National Pension System employer match

Meal card for tax benefit

Special benefits on salary account

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