Lead the end‑to‑end B2B marketing strategy
Own the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.
Creative & Brand Leadership
Define, evolve, and champion the global creative vision for the InMobi Group and all sub‑brands. Conceptualize and articulate the overarching brand story, positioning, and narrative architecture. Lead the redesign and stewardship of the global visual identity system, ensuring consistency and modernity across all touchpoints.
Integrated Brand Storytelling
Drive big picture creative storytelling that communicates InMobi’s values, innovation, culture, and market leadership. Develop multi‑format creative concepts for campaigns, brand films, corporate communications, and leadership visibility.
Creative Direction Across Channels
Oversee creative development across events, digital platforms, paid campaigns, social channels, executive content, and thought leadership assets. Ensure all creative assets—design, video, copy, motion graphics, experiential—meet world‑class standards.
Content Strategy & Creation
Lead the content strategy for InMobi Group’s global narrative, including long‑form stories, brand campaigns, hero videos, and multimedia assets. Partner with marketing, comms, product marketing, and internal creative teams to deliver cohesive, high‑impact content.
Event Creative
Own creative direction for global flagship events, C‑Suite engagements, industry activations, and immersive brand experiences. Ensure all event creative reinforces brand identity and delivers differentiated, memorable experiences.
Cross Regional Leadership
Serve as the centralized creative leader, collaborating with regional teams in US, EMEA, and APAC. Provide creative direction, governance, and oversight to maintain brand consistency while enabling regional nuance.
Collaboration & Governance
Establish creative guidelines, toolkits, and governance frameworks for all teams and agencies. Partner with internal stakeholders—including marketing, product, HR, and leadership—to ensure cohesive brand alignment.
Minimum Requirements
10–15+ years of experience in creative leadership, brand design, or agency‑side creative direction.
Deep expertise in brand identity, storytelling, multimedia content, and multi‑channel creative development.
Experience leading global creative teams or managing cross‑regional creative workstreams.
Strong portfolio demonstrating brand transformation, visual identity systems, and integrated creative campaigns.
Ability to translate complex product/tech concepts into simple, emotionally resonant creative narratives.
Preferred Skills
Experience working in global tech, digital platforms, ad tech, or consumer tech organizations.
Strong visual sensibility with excellent taste and the ability to push creative boundaries.
Exceptional communication and presentation skills, especially with executive leadership.
Ability to manage agencies, vendors, and internal teams with high operational rigor.
Highly collaborative mindset with experience working across marketing, product, communications, and leadership teams.
InMobi is a proud Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
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Framework Ventures is hiring: Creative Director in New York
Framework Ventures, New York, NY, USA
Job type: Full Time