BAD Marketing is hiring: Media Buyer, Meta & Google – Direct Response (Info Mark

About Bad Marketing
We’re a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

About This Position
We’re hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. You’ll sit inside a cross‑functional pod with a strategist, copywriter, and PM, and you’ll be the person responsible for managing the effectiveness of every dollar in those ad accounts.

You are responsible for deciding how campaigns get structured, what gets tested and why, when to scale, and whether the data you’re using for optimization is reliable. You understand funnel metrics well enough to reverse‑engineer what your cost per lead (CPL) needs to be to hit revenue targets. You are adept at assessing safe scaling compared to more aggressive initiatives based on situational needs.

You will also interact with clients, presenting performance updates, answering queries about platform changes, and providing updates on pacing and results in understandable terms.

What Success Looks Like

Proactive communication with team members regarding wins, problems, and recommendations.

Providing accurate data updates to the copywriter prior to meetings.

Explaining the rationale behind every decision made within the ad accounts.

Using internal forecasting tools to communicate needs well in advance.

Cross‑referencing diverse data sources to ensure accuracy and dependability.

A Day In This Role
Your day begins with a quick pulse check across all accounts before a morning standup with the pod, followed by immediate optimization decisions based on performance. Throughout your day, you are responsible for ad disapprovals, billing issues, and any queries from clients.

Later on, you check back in on the accounts to monitor shifts in performance and make necessary adjustments.

Experience & Requirements

2+ years of media buying experience managing significant daily spend.

Proficiency in Meta Ads and familiarity with Google Ads is a strong plus.

Experience with third‑party attribution and reporting platforms.

Understanding of funnel metrics and how they connect to business outcomes.

Experience with campaign launches and their specific requirements.

Comfortable being client‑facing with clear communication skills.

You’ll Do Well Here If

You are eager to understand the technical workings of ad platforms.

You think about the business impact of ad accounts rather than just platform performance.

You can surface issues and needs proactively.

You are receptive to direct feedback and high expectations.

You stay informed about platform changes independently.

This Probably Isn’t For You If

You prefer managing limited accounts.

You rely on instinct rather than data‑driven protocols.

You wait for others to tell you what to do in accounts.

You don’t prioritize creative performance.

You regard ad disapprovals as external issues.

Benefits

Comprehensive health, dental, and vision insurance plans (US Residents Only).

PTO and Paid US Holidays.

Opportunities for professional development and advancement.

A collaborative and innovative work environment focused on creativity and results.

Additional

9 AM – 6 PM EST Remote W2 (US Residents Only).

Our Core Values

Be Bad

Play to Win

Extreme Ownership

Solutions Not Problems

Best Idea Wins

Always Be Growing

Nobody Is Bigger Than The Team

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